Incode Technologies specializes in digital identity verification and authentication, offering AI-powered solutions that enhance security, reduce fraud, and streamline user experiences. The company’s mission is to create a seamless, secure identity verification process that benefits both businesses and end-users. Serving financial institutions, governments, and large marketplaces, Incode provides a platform that automates identity verification with high accuracy, ensuring compliance and scalability. Their technology helps clients build trust with users, whether it’s for opening bank accounts, securing government services, or enabling digital voting.
Ricardo Amper began his entrepreneurial journey in 2000 by founding a social networking company. He later transformed his family business into a global player in the aroma chemicals industry. In 2015, he founded Incode Technologies to revolutionize identity verification through advanced AI. As CEO, Ricardo focuses on providing strategic vision, overseeing global operations, and guiding Incode in continuous innovation and market expansion. His emphasis is on leveraging cutting-edge technology to address critical identity challenges faced by companies and individuals today.
Several pivotal experiences have shaped Ricardo Amper's journey. One significant moment was taking over the family business while his father was battling cancer, teaching him resilience and the importance of learning on the job. Leading the company through challenging times built his confidence in tackling complex problems. The successful pivot of Incode from a photo-sharing app to a global leader in identity verification further underscored the significance of adaptability. Notable achievements include closing major deals with banks such as CitiBanamex and Banorte, as well as assembling a team of world-class talent.
In the early stages of Incode, the team faced significant challenges. Transitioning from a facial recognition photo-sharing app to identity verification proved difficult, especially amid limited resources and competition from established companies. Convincing potential clients of their capability to deliver superior solutions was essential, particularly when refining their product to meet the stringent requirements of their first major client, CitiBanamex. The journey also involved securing funding while maintaining control over the company’s direction.
Every leader should possess adaptability, resilience, and the ability to communicate a compelling vision. Adaptability is crucial in the technology sector, where rapid changes occur. Resilience helps leaders navigate the inevitable setbacks that accompany building something new, while effective communication fosters innovation and growth within the team.
Innovation at Incode arises from closely listening to customer needs and staying ahead with emerging technologies. The company focuses on creating solutions that tackle real-world problems, such as reducing identity fraud while improving user experience. By leveraging AI and machine learning, Incode continuously enhances the platform’s ability to verify identities accurately and securely. Collaborating with regulators ensures their technology meets compliance standards, particularly in regulated sectors like finance and government services. Ricardo, through his impressive leadership capabilities, has played a significant role in ensuring sustainable and long-term partnerships with various companies like Gopuff, Avis, Amazon, BetMGM, Chime, and Sixt to boost innovation.
Disruptive technologies such as AI and machine learning are central to Incode's operations, driving efficiency and reducing human error. These innovations enable the processing of identity verifications in real time with unprecedented accuracy. The role of leaders like Ricardo Amper has evolved, necessitating agility and tech-savviness in a fast-paced environment. Today’s leaders must continuously learn and adapt to stay relevant amid rapid technological advancements.
Ricardo Amper envisions Incode becoming the global leader in digital identity verification, setting the standard for security and user experience. As the need for digital trust grows, particularly with the rise of deepfakes and AI-driven fraud, Incode's technology will play a crucial role in protecting individuals and businesses. The plan includes expanding into more industries and geographies while building trust in digital interactions worldwide. The identity verification industry is expected to become integral to various sectors, including healthcare and retail, as more interactions shift online.
Ricardo advises budding CEOs and business leaders to stay flexible and resilient. Being prepared to pivot when necessary and taking calculated risks is vital. Surrounding oneself with talented individuals who share a vision fosters a collaborative environment. Embracing learning from the team and not allowing setbacks to discourage progress are essential elements of the entrepreneurial journey. The core of any successful business is its ability to solve real problems for real people.