With Bitcoin at just under $96,000, Ark Invest has sparked another bold discussion in the crypto world: could BTC really go for anywhere from $300,000 to $1.5 million by 2030?
David Puell, the portfolio manager for digital assets at Ark, says that the conditions for that scenario are no longer just theoretical. Puell recently chatted with CoinDesk, and he explained why Ark sees Bitcoin as a "mature macro asset" with better risk-to-reward ratios. He says this is because of ETF accumulation, lower volatility, and big changes in how institutions are acting.
The base case for Ark says Bitcoin will be worth $710,000 by the end of the decade, but Puell says the bull case shows it could be as high as $1.5 million if institutional adoption keeps accelerating and supply gets tighter.
Ark's conviction mostly comes from how quickly the market has institutionalized post-ETF. Since the U.S. spot Bitcoin ETF approvals in early 2024, more than $50 billion has gone into the asset class. Most of the money has gone into products from BlackRock and Fidelity, two firms whose size and global reputation are helping shift Bitcoin from a speculative asset into a long-term treasury reserve instrument.
Ark says that ETFs and corporate treasuries now control about 12% of all the Bitcoin out there, which is a big jump from about 4% in 2023. This rate of absorption has exceeded the firm's original forecast and is already altering the asset's volatility profile.
Ark says the market has now passed the psychological threshold of whether Bitcoin deserves allocation. So, fund managers, family offices, and high-net-worth individuals are trying to figure out how much to allocate and which access vehicle to use.
Bear case: $300,000 BTC by 2030
Base case: $710,000 BTC by 2030
Bull case: $1,500,000 BTC by 2030
In Ark's base case, Bitcoin's appeal as "digital gold" is up, especially as US monetary policy becomes more dovish and regulation becomes clear. The big picture and the law are key to the $710,000 scenario.
But if things go well, Ark says if a lot of institutions start using it, BTC could go way up, maybe even over $1 million. So, over the next three years, we can expect to see sovereign funds, global banks, and insurance giants putting some of their conservative portfolios into Bitcoin.
Puell says the only thing keeping Bitcoin's value up is the people who've had it since the 2010s. These groups-like whales, miners, and those who adopt new technology early-have started to make a result at new record highs, which has made it so that they can naturally resist each price expansion.
At $95,681, Bitcoin has already absorbed more institutional capital than most analysts thought possible in a post-halving year. The next question is whether long-term infrastructure, from custody to stablecoin rails, will be able to keep up with demand.
Ark's Bitcoin plan is a five-year thing, but many looking for a quick win are eyeing Minotaurus (MTAUR) - a token worth less than 0.00013 USDT that's in the presale stage. The appeal here is all about price ladder math, not the big picture.
MTAUR is currently priced at 0.00012636 USDT, with the next stage locked at 0.00014 USDT and the public listing set at 0.00020000 USDT - a projected jump of +58.23%. If you buy 100 USDT now, you'll get 791,172 MTAUR, which would be worth 158.23 USDT at listing if it stays the same.
The presale is already 47.58% full, with 3,064,098 USDT accumulated out of the 6.44M cap. The timer shows just under nine hours left before the current pricing tier expires.
MTAUR is different from Bitcoin because it doesn't need new ETFs or regulation to move. It's an early-stage utility token inside a maze-style blockchain game, where MTAUR is used for upgrades, access, and consumables. Right now, it's all about speed, not how useful it is.
It was audited by Coinsult and SolidProof, with just 2% going to the team and 10% for community bonuses and referral incentives. The project is banking on structure and transparency to prove buyer trust. There's also a 100,000 USDT giveaway during the presale period.
As Bitcoin inches towards stability, MTAUR is charting its own way: short windows, price jumps, and speculation. Those who missed Bitcoin at $1,000 are now watching what sub-$0.00013 tokens can do when demand gets compressed.
You can find the real-time counter, bonus terms, and stage pricing on the official Minotaurus site.
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