National, 23rd March, 2026 || Workroom Automation, a connected factory platform building the intelligence and automation layer for manufacturing, today announced that it has raised ₹6.2 crore in a Seed funding round led by Equirus InnovateX Fund. The round also saw participation from Astir Ventures, Venture Catalysts Group, and prominent angel investors including Bhavik Dholakia (Swatantra Wealth), Vishal Shah (Shah Invest), Dr. Varun Patel, Dr. Viraj Lavingia, and Bhavin Sodavadiya (Bhagwat Realty), among others. This marks Workroom’s first institutional fundraise since inception and comes at a time when global manufacturers are increasingly looking to move beyond fragmented systems and manual coordination towards intelligent and automated operations.
The funds raised will be utilized to accelerate product development, strengthen the core platform, and scale go-to-market efforts. A key focus area will be advancing the company’s proprietary Workroom AI Planning Engine, expanding automation capabilities, and building deeper integrations across ERP, MES, and shopfloor systems. The company will also invest in enterprise sales, strategic partnerships, and enhancing implementation, customer success, and delivery capabilities to support rapid scale.
Manufacturing today runs on a fragmented stack of ERP systems, MES, machines, spreadsheets, and manual processes, making it extremely difficult for enterprises to make real-time decisions and respond quickly to shopfloor disruptions. Workroom addresses this challenge by acting as a central intelligence layer that connects and contextualizes data across the factory, enabling automated decision-making at scale. Unlike traditional MES or siloed Industry 4.0 tools that function primarily as systems of record or visibility layers, Workroom is designed as a system of intelligent execution—driving real-time orchestration across manufacturing operations.
Workroom Automation was founded by Abhinav Atthota, CEO & Co-Founder and Rohan Agarwal, CTO & Co-Founder, with a vision to reimagine how global manufacturing operations are planned, executed, and automated through a unified intelligence layer.’
Commenting on the fundraise, Abhinav Atthota, CEO & Co-Founder, Workroom Automation, said, “Manufacturing enterprises today do not suffer from a lack of software or data, but from a lack of context and connected intelligence across their operations. This funding round accelerates our vision to build Workroom as the single intelligent operating system for modern manufacturing. It enables us to go deeper into solving core problems across planning, orchestration, visibility, and automation at the heart of manufacturing. Our focus now is to strengthen the core platform, expand across more factories within global manufacturing enterprises, and continue building towards a future where factories move from manual coordination and reactive firefighting to fully automated and self-driven execution.”
At the core of the platform is its AI-powered planning engine, which transforms complex, high-mix demand into optimized daily production plans in real time, dynamically adjusting to constraints such as machine availability, material flow, method deviation and workforce changes. What traditionally took hours of manual planning is now done in seconds, enabling manufacturers to improve capacity utilization, reduce delays, and ensure more reliable execution on the shopfloor.
Sadhika Agarwal, Leading Investments, Equirus InnovateX Fund added, “Manufacturers lose enormous amounts of time in planning - time best spent on the factory floor, producing. What drew us to Workroom is not just the platform's depth, but the founders' clarity on where the real bottleneck sits. Workroom cuts through the complexity of fragmented systems by layering AI-driven planning and real-time visibility across people, materials, and machines. The result is a meaningful shift from reactive planning to intelligent, automated operations. We're excited to partner with the Workroom founders as they scale the platform across manufacturers in India and globally.”
Workroom is already seeing strong early traction, with deployments across multiple factories of leading manufacturing enterprises spanning automotive, electronics, industrial machinery, and consumer goods sectors. Customers are increasingly relying on the platform as a single source of operational intelligence, with several expanding deployments across factories and embedding Workroom into long-term digital transformation roadmaps.
In the near term, the company aims to deepen its footprint within medium and large discrete manufacturing enterprises by scaling deployments across multiple factories per enterprise and delivering higher operational value. In parallel, Workroom is advancing its platform capabilities around agentic planning, root cause analysis, and orchestration paving the way for autonomous factory operations.
Looking ahead, Workroom aims to become the single operating system for global manufacturers, offering a core platform with vertical-specific solutions that power end-to-end factory operations and enable fully automated, self-driven manufacturing ecosystems.
Workroom Automation is a connected factory platform that enables manufacturers to plan, run, and automate factory operations on a single unified system. Headquartered in Hyderabad, the company was founded by Abhinav Atthota, CEO & Co-Founder and Rohan Agarwal, CTO & Co-Founder in 2022 and focuses on solving the complexity of fragmented manufacturing systems by building a central intelligence layer across ERP, MES, machines, and shopfloor workflows.
The platform connects and contextualizes factory data and drives intelligent planning and automated execution across operations. Workroom serves medium and large manufacturing enterprises globally with a strong focus on discrete industries such as automotive, electronics, aerospace, and industrial machinery.
For more information, visit: https://www.onworkroom.com/
LinkedIn: https://www.linkedin.com/company/workroom-automation