The studio showcases Samsung’s industry leadership in AI-driven solutions for businesses.
Immersive zones span solutions across healthcare, hospitality, education, retail and banking.
Enabling businesses to modernise faster with high reliability, manageability and data security.
GURUGRAM, India – January, 28, 2026 – Samsung, India’s largest consumer electronics brand, today announced the launch of its state-of-the-art Business Experience Studio (BES) in Gurugram, creating a future-ready destination for enterprises to explore Samsung’s AI-powered, connected B2B solutions in real-world environments. With a BES already operational in Mumbai, the Gurugram launch strengthens Samsung’s commitment to building future-ready B2B experiences for decision-makers in India.
Designed as a high-impact experience centre, the BES brings together Samsung’s advanced mobile devices, displays, healthcare devices and smart solutions to demonstrate how businesses can drive productivity, efficiency and digital transformation through seamless interoperability and enterprise-grade security.
Spanning 6,700 square feet, the BES, Gurugram offers a curated walkthrough for decision-makers across sectors such as startups, education, hospitality, healthcare, retail and banking. With multiple zones simulating real business scenarios, the BES helps partners and customers visualise how Samsung’s technologies can be implemented at scale across workplaces.
“At Samsung, we believe the future of business will be shaped by AI-driven, intelligent experiences that are human-centred, connected and sustainable. The Business Experience Studio in Gurugram reflects this vision—offering enterprises a space to engage with our AI-powered ecosystems in real-world environments. From smart classrooms and automated hotels to intelligent healthcare solutions and paperless banking, we are demonstrating how applied AI, embedded across devices and platforms, can enable digital transformation that is meaningful, efficient and built for scale. This studio is not just a showcase of technology, but a testament to our long-term commitment to building the future of enterprise—with AI at the core—alongside our partners in India and across the world,” said JB Park, President & CEO, Samsung Southwest Asia.
The BES, Gurugram showcases Samsung’s industry leadership in building AI-driven solutions that work together seamlessly, enabling businesses to modernise faster while maintaining high standards of reliability, manageability and data security. Powered by Samsung’s connected ecosystem and supported by enterprise platforms such as Samsung Knox, VXT and LYNK Cloud, the solutions offer secure deployment across distributed environments—whether it is a classroom network, a bank, a healthcare facility, retail stores, or a hotel chain.
It features intelligent, sector-focused solutions for education, retail, finance and healthcare. In the education section, visitors can experience smart classrooms, teaching automation and campus management solutions powered by Samsung’s next-generation interactive displays, integrated tablets and digital notice boards—working in sync and managed through Knox security.
The highlight of the retail zone is Spatial Signage, a display innovation that converts 2D content into a 3D viewing experience for more immersive retail engagement. The zone showcases advanced business applications and devices such as digital advertising solutions, soft POS systems and air quality management systems, along with rugged smartphones and tablets for tough environments meeting stringent MIL-STD-810H standards.
For banking, Samsung’s AI-powered finance and branch automation solutions enable seamless workflows, supported by VXT for enhanced data security on displays, along with Knox-secured mobile devices and laptops for safe banking and an integrated multi-device experience.
Healthcare demonstrations include AI-led productivity tools such as voice-to-text, Note Assist and Interpreter, improving documentation and patient communication with flagship devices and wearables. The showcased display devices are DICOM-compliant, supporting medical-grade imaging workflows. The AI-driven imaging solutions in the Digital Radiography Systems, such as Vision Assist and Motion Alarm, are transforming diagnostic processes.
SmartThings Pro demonstrates how connected, AI-powered solutions can redefine modern meeting rooms, workspaces and hospitality environments.
The hospitality experience is supported by LYNK Cloud, enabling features such as self-check-in and check-out and automated guest services. The studio also highlights Samsung’s 21:9 Front Row meeting room solution, built to support more immersive collaboration and optimised workspaces.
System ACs tailored for residential, commercial and industrial sectors showcase intelligent, high-efficiency air conditioning solutions. The ACs come with the AI-enabled DVM S2, a Variable Refrigerant Flow (VRF) system that autonomously optimises performance based on environmental conditions.
The software section also expands on the Knox Suite of solutions for secure device manageability, Knox Guard for device financing solutions, and hardware-embedded security.
The Wall, Samsung’s revolutionary large-format display delivering Ultra Chroma Technology, Micro HDR, Black Seal Technology and Micro AI Processor, can be tailored to different industry use cases such as automotive, government, hospitality and corporate. The zone also showcases an AI Control Room concept that delivers unified monitoring with crisp visualisation and Knox-backed security.
This area brings to life Samsung’s connected lifestyle ecosystem through simulations of smart bedrooms, kitchens and living rooms, and work-from-home scenarios, along with immersive gaming and home cinema experiences, showcasing how AI and connectivity are transforming the future of living and entertainment.
With the launch of the BES in Gurugram, Samsung is strengthening its commitment to enabling organisations in India with future-ready technologies that support innovation, superior customer experiences and sustainable growth—backed by Samsung’s long-standing leadership in devices, displays and connected platforms.
To visit: Business Experience Studio, 20th Floor, Two Horizon Centre, Golf Course Road, DLF Phase 5, Sector 43, Gurugram, Haryana – 122009
Samsung Newsroom India: https://news.samsung.com/in/samsung-opens-gurugram-business-experience-studio-to-showcase-ai-powered-solutions-for-enterprises
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in/