Bitget, the leading cryptocurrency exchange and Web3 company, has announced its strategic partnership with SWEAT, the pioneering movement economy ecosystem, lowering entry barriers for Web2 audiences while seamlessly connecting them to Web3. The alliance was unveiled at Dubai Esports Festival 2025 (DEF), where attendees experienced the future first-hand through interactive activities that turn physical activity into crypto rewards.
From Dubai Airport to Sheikh Zayed Road, the city's most prominent billboards now carry a powerful message: Walk into Crypto—Step. Sweat. Score. "We're turning physical activity into financial empowerment," declared SWEAT Co-founder and CEO Oleg Fomenko. "This is about rewarding the most natural human behavior, movement, with digital ownership."
Bitget COO Vugar Usi Zade added, "Our mission has always been to bridge Web2 and Web3, and what better way than through something as universal as movement? This partnership makes crypto accessible in the most human way possible—through the natural movement we do every day," he added.
The collaboration debuts cutting-edge innovations, including SWEAT's AI movement coach, Mia, and expanded multi-chain wallet capabilities. At the same time, for Bitget, this partnership represents another strategic step in its vision to seamlessly connect traditional and decentralized digital economies. "We're building bridges, not walls," emphasized Vugar. "By meeting users where they already are, in this case, through their daily movement, we're creating the most natural on-ramps to Web3. Whether you're a fitness enthusiast or crypto curious, this partnership makes the transition effortless and rewarding."
This isn't just another industry collaboration—it's a fitness-meets-finance movement that redefines how people interact with digital assets. SWEAT and Bitget are writing the next chapter of mainstream crypto adoption by transforming routine activity into financial opportunity. As Dubai's skyline lights up with SWEAT x Bitget billboards, one thing's clear: The future of Web3 isn't just about sitting and staring at charts. Sometimes, you've gotta move it to prove it.