Growth Protocol has officially launched its purpose-built Layer-1 blockchain today, backed by Nazara Technologies and Lysto.The platform is designed to propel the future of advertising on-chain, with real-time engagement through tokenizing digital advertising campaigns. Growth Protocol is signaling a major shift in how global brands connect with 150K+ daily active users already on the platform post the private testnet launch.
Growth Protocol is a blockchain marketing protocol that removes ad intermediaries, enforces radical transparency, guarantees equitable payouts, and restores sovereign digital identity to users—powering trustless Web3 campaigns.
Thanks to the Avalanche tech stack, Growth Protocol delivers sub-second finality and 10,000+ transactions per second to support high-throughput, fraud-proof marketing at scale.
“Growth Protocol delivers exactly the kind of real-world adoption we envisioned Avalanche enabling—low-latency, high-speed infrastructure powering proof-of-performance at global scale,” said Emin Gün Sirer, Founder and CEO of Ava Labs. “It raises the bar for transparency in a trillion-dollar industry.”
Nazara Technologies, early backer of Growth Protocol and India’s only publicly listed gaming company and a leader in mobile gaming and esports is bringing its marketing applications on chain. Two Nazara titles are already live on-chain.
“Nazara has spent 25 years putting fun into the hands of players,” said Nitish Mittersain, CEO and Founder of Nazara. “Now, with Growth Protocol, we’re helping advertisers and publishers reach and reward our players with absolute trust and efficiency. This is the future of game marketing.”
Growth Protocol replaces centralized, opaque ad-tech stacks with smart contract-based, real-time settlement. “Digital advertising still loses a substantial chunk of every dollar to intermediaries,” noted Sadiq Ahamed, Co-Founder of Growth Protocol. “We’re rerouting that value back to creators, publishers, and gamers—while giving advertisers and auditors an immutable ledger of truth.”