Businesses of all sizes — from MSMEs to large enterprises — save through cashback rewards, bulk discounts and exclusive deals on Amazon Business
Seamless GST-compliant invoicing on every purchase helps businesses unlock input tax credits, bringing transparency to business buying that is fragmented in offline channels
Bengaluru, February 12, 2026: Amazon Business today revealed that it has enabled businesses across India realize over ₹2,000 crore in financial value in 2025. From micro-enterprises and SMBs to large corporations, organisations of all sizes benefited through cashback rewards, bulk discounts and exclusive deals on Amazon Business. A significant portion of this value was also driven by seamless GST-compliant invoicing on Amazon Business, which has brought long-overdue transparency to business procurement — a space where accessing GST invoices has historically been cumbersome and inconsistent across offline channels.
It is this tangible and measurable value that is driving strong adoption of Amazon Business across India. Over the past five years, overall sales have grown at a CAGR of over 40%, bulk sales at nearly 35%, and the registered customer base at 30% — reflecting not just experimentation, but an intentional shift towards consolidating procurement on Amazon Business. The strongest adoption has come from businesses in tier 2 and tier 3 cities like Surat and Ludhiana in the north and west, to Coimbatore and Kochi amongst others in the south, which now represent over 70% of the customer base, underscoring that the shift to digital procurement is no longer a metro phenomenon. This growth has been driven by sustained investment in making enterprise-grade buying more accessible and more rewarding for businesses across India.
"Every organisation, from a specialty restaurant in a remote hill station to a Fortune 500 enterprise managing thousands of purchase orders in a day, faces the same imperative: do more with less. Amazon Business levels the playing field, giving MSMEs and large corporations equitable access to selection, with competitive pricing and the ease of digital procurement. The over ₹2,000 crore in value that our customers realized in 2025 reflects the tangible value unlocked when organisations move from fragmented, offline buying to a structured, transparent and data-driven approach. That capital freed from inefficiency, can be reinvested into growth and that is precisely the transformation Amazon Business is here to enable," said Mitranjan Bhaduri, Director, Amazon Business.
In 2025, Amazon Business expanded its access to Udyam and FSSAI license holders, opening up to over 80% of India's MSME ecosystem — from neighbourhood kirana stores to food producers across tier 2 and tier 3 cities. Many of these businesses were buying online for the first time. Beyond access, Amazon Business has deepened the value proposition for registered buyers. Incremental bulk discounts now range from up to 5% on IT and electronics to up to 30% on office supplies, with business-exclusive sale events and cashback offers creating additional savings opportunities throughout the year. Together, these investments ensure that businesses across 100% of India's serviceable pin codes can access competitive pricing, a wide product range and reliable delivery.
In India, organisations have access to over 19 crore products from more than 17 lakh sellers, delivered reliably across 100% of India's serviceable pin codes. One of the fastest-growing ventures in Amazon's history, Amazon Business drives over $35 billion in annualised sales globally - a scale and depth of trust that every Indian business, large or small, can now access.
Beyond selection and reach, Amazon Business offers a suite of tools that help organisations buy smarter. Multi-User Accounts allow businesses to mirror their organisational buying hierarchy with the right governance and controls. Spend Analytics gives organisations visibility into purchasing patterns, helping them identify savings opportunities and optimise budgets. Together, these tools transform business buying from a complex, time-consuming process into a simple, cost-effective one.
These capabilities are further strengthened by the broader Amazon ecosystem. Amazon Pay Later extends 30-day interest-free credit to almost 8.5 lakh businesses — giving them the liquidity to manage cash flow on larger purchases without disrupting operations. Amazon Prime brings free, fast delivery, ensuring procurement timelines are met with the same dependability organisations expect from their most critical supply chains. Together, these advantages help organisations reduce costs, increase operational efficiency, and reinvest savings into growth.
Amazon Business is a business-friendly marketplace on Amazon.in launched to meet the business buying needs of different institutions such as hospitals, clinics, manufacturers, universities, schools, government bodies and offices. Amazon Business provides technology-led solutions built specifically for organisations, with attractive pricing and a convenient and transparent buying experience associated with Amazon. For more information, visit https://business.amazon.in
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. For more information, visit www.aboutamazon.in.