Getting your fintech startup in front of the right investors requires more than just having a great product. It's about ensuring that your main news stories, announcements, and achievements reach the people, places, and publications that matter.
Suppose you’ve been involved in the fintech space for long enough. In that case, you’ve probably already experienced the feeling of sending press releases into the void before, wondering if anyone in the finance world even saw them.
While that feeling can be disheartening, the good news is that there are ways to increase your chances of sending out a fintech press release that actually resonates with your target audience. And one of the best ways to do that is by choosing the right press release platform, one that can effectively distribute your news to the financial media ecosystem.
The truth is that most distribution platforms aren't designed with finance brands specifically in mind. They blast your carefully crafted announcement to general media outlets, where it gets lost and ignored by people who wouldn’t be interested in what you had to say in the first place.
But some platforms have proven to be more effective at connecting fintech companies with investors who matter, and we’re about to share five of them with you here.
When you need your fintech press release to reach actual professionals rather than just rack up meaningless "impressions," FinanceWire stands out as a specialist in the field.
Unlike the more general newswires, FinanceWire has been built from the ground up to cater specifically to finance and fintech brands seeking content distribution that actually works for them. Their network comprises industry-leading publications, journalists, and outlets that focus exclusively on finance and technology. This means you can reach your news where finance-focused readers actually consume content, rather than taking a spray-and-pray approach.
What makes them different:
Across some of their packages, FinanceWire offers guaranteed front-page placements on finance publications that investors actually read. This includes Tier-1 publications like Investing.com, TipRanks, and FXEmpire. Their team comprises marketing and PR professionals who have deep ties and a thorough understanding of the nuances of the financial media. They also encounter the quirks and challenges of effectively communicating fintech value propositions.
When using FinanceWire as a fintech press release distribution service, you’ll also be given access to a personal PR account manager who will help you by consulting every step of the way. You can also access SEO and editorial services, or have your press release translated and distributed in multiple languages, offering global exposure for your brand or announcement.
Cision is a name that is likely familiar to many people, especially since it has been in the press release business for decades. And while they serve almost all industries, they've developed solid targeting capabilities for financial news.
Given their size and the time they have been around to establish connections, their primary advantage is sheer scale, complemented by targeted capabilities. You can select distribution to financial news services, investment publications, and specific geographic markets where your target investors are likely to be concentrated.
What makes them different:
Cision's relationship with major financial news outlets ensures that your release can appear on numerous prominent sites and publications that investors regularly monitor. Their analytics also help you track who is viewing your release, providing more insights into which outlets generate the most engagement and where your message may have resonated best.
If you’re looking for something a bit more sophisticated, Cision also recently launched a service called CisionOne. This is an AI-powered platform that combines media monitoring, analytics, reporting, journalist outreach, and social listening into one comprehensive solution. This might be a nice addition for teams that want to track coverage and have a more hands-off approach to all things PR.
BusinessWire, owned by Warren Buffett’s Berkshire Hathaway, is likely the PR newswire that carries the most weight in investment circles, partly because of that association. When investors see news coming through BusinessWire, it often carries an implied level of legitimacy and credibility, which is something hard to come by in the fintech world.
Their Financial Services wire gets your announcements to Bloomberg terminals, offering a direct line to professional investors and analysts who make actual investment decisions on a daily basis.
What makes them different:
BusinessWire's EDGAR filing integration is something that can be particularly valuable if you’re considering rolling out funding announcements or putting out any other SEC-relevant news. This means you’re essentially meeting investors where they already look for official company information.
They are another newswire that benefits from their size and scale. So if you’re looking for maximum reach, BusinessWire would be the safe play. The main drawbacks are that you lose the personalization and laser targeting that you would receive from more specialized services, as well as the fact that they come with a high price tag. Because of this, BusinessWire is likely best for later-stage fintech companies making significant announcements who need to reach institutional investors and analysts.
If you're working with budget constraints (as many startups are) but still need to reach financial media and attract attention, EIN Presswire offers a more affordable option that doesn't completely sacrifice targeting capabilities.
They provide specific distribution to financial news sections and have developed particular strength in reaching online financial news aggregators that investors use for quick updates.
What makes them different:
EIN Presswire’s transparent and reasonable pricing structure enables multiple releases at rates that won’t cause your eyes to water, making it practical to announce smaller developments that may still interest specific investor segments.
Their platform includes basic media contact information, allowing you to follow up directly with journalists who may be interested in learning more about your announcement. Thanks to their low fees without sacrificing too much on reach, EIN are likely the best early-stage fintech startups with limited PR budgets who still need decent distribution to financial news outlets.
AccessWire has experienced significant growth over the past few years, to such an extent that it is now viewed by many as a credible alternative to the larger names, with a particular strength in reaching online financial news platforms.
Their distribution includes major financial portals, and they've developed relationships with finance-specific outlets that can help your news reach interested investors.
What makes them different:
AccessWire offers both subscription and pay-as-you-go options, which are unique in the PR space. This provides you with more flexibility to choose what works best for you based on your current communication needs. Their subscription model (ACCESS PR) combines press release distribution with media database access, media pitching credits, and monitoring capabilities, making it a more comprehensive solution for those seeking a one-stop shop feel.
For public fintech companies, AccessWire also provides distribution that meets regulatory requirements while reaching financial audiences, which is a nice-to-have if your company meets that description.
No single distribution platform works best for every fintech company or every type of announcement. You need to choose a PR platform that fits with your overall content distribution strategy AND your budget. Think about where your ideal investors get their news and spend their time reading announcements, and then consider how targeted your approach needs to be.
Just remember that investors receive hundreds of announcements daily. Your distribution choice matters, but your ability to clearly communicate why your fintech solution represents a compelling investment opportunity matters even more.