Recruitment is moving into a new era! For recruitment, a whole new era is coming up, with speed, precision, and personalization defining what success means. Technology-driven insight is changing traditional models of hiring.
In the latest episode of Analytics Insight, Priya Dialani converses with Rajesh Bharatiya, Founder of Peoplefy, on how AI and predictive analytics are changing the landscape of talent acquisition.
From speeding up candidate screenings to influencing the quality of hires, the discussions reveal how Peoplefy's AI-powered options for recruitment are changing the efficiency of hiring in a competitive job market.
Global Capability Centers (GCCs), over the years, have changed way beyond just being cost-saving support functions. They are now the innovation centers for business intelligence, digital transformation, and advanced research. Multinational corporations currently depend on GCCs for executing critical functions in IT, data analytics, finance, and customer experience.
With this change of paradigm came intense competition for specialized talent, raising questions about how organizations can attract, develop, and retain the right professionals.
Standing at the center of this transformation is the CEO and Founder of Peoplefy, Rajesh Bharatiya. Founded in 2011 by erstwhile software engineers and IIT graduates, the firm set new standards in recruitment services for GCCs and digital space hiring.
For 14 years, the company partnered with over 300 clients worldwide in various sectors, including technology, retail, automotive, and banking. With AI-powered platforms working in tandem with people skills, Peoplefy is changing the game in niche hiring for a digital-first world.
Rajesh Bharatiya's story is a rare confluence of technical acumen paired with a humanistic approach. Passing out from IIT Kharagpur, he began his career at Sonata Software. Later, he left for the United States, where he worked with an HR-centric software company. His increasing fascination with HR led him back to India, where he started Peoplefy, with the goal of offering a reliable process-oriented talent acquisition solution.
His HR experience at Vertex Software further enriched his understanding of technology and people-an intersection that continues to dictate the strategic direction for Peoplefy.
Hiring at GCCs is quite different from mass recruitment. These centers seek hyper-specialist talent, cultural fit, and rigorous technical evaluation. Peoplefy becomes an AI automation-assisted system across many touchpoints of hiring-from candidate discovery and automated assessments to retention-predictive analytics.
Platforms like Codility and HackerRank give you a data-backed evaluation, and AI-powered outreach tools offer personalized communication at scale. Candidates will appreciate the human touch in building trust and enthusiasm, says Mr. Rajesh.
Mr. Rajesh believes the future of recruitment lies in empowering recruiters with AI tools as opposed to replacing them. Skills such as prompt engineering, candidate ranking through AI-powered applications, and making useful data-driven decisions will all become very useful.
The idea is to enhance the role of recruiters rather than replace them, allowing them to develop human empathy, relationship-building skills, and the ability to understand human needs, all areas where machines cannot compete.Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp