AI is transforming the retail industry, shifting traditional shopping experiences toward intelligent, personalized, and technology-driven solutions. As brands embrace smarter, faster, and more customer-centric approaches, AI is becoming essential for decision-making and seamless engagement.
In the latest episode of the Analytics Insight podcast, host Priya Dialani speaks with Sreeraman Mohan Girija, co-founder of Fynd, about this rapid transformation. With AI adoption accelerating across retail, the conversation highlighted how brands are moving beyond basic online tools to fully integrated AI systems that enhance personalization, predict customer needs, and streamline operations. Priya noted that the industry is no longer questioning AI’s role, but how effectively it can elevate both customer experience and business performance.
Sreeraman shared how Fynd started with in-store technology and evolved into a unified commerce platform. The company now helps brands manage inventory across stores, e-commerce sites, and marketplaces.
Their new platform, FyndCreate, allows fashion brands to plan and produce collections faster using AI, shortening production cycles from months to weeks. Sreeraman explained how this approach helps brands stay competitive while meeting customer expectations for speed and personalization.
The discussion also covered Sreeraman’s journey from a young design enthusiast to co-founding Fynd.
He described how his early work in product design and later expansion into business growth and finance shaped his approach.
He emphasized the importance of design-led thinking in creating AI solutions that feel intuitive, engaging, and human-centered.
Sreeraman highlighted the shift from traditional rule-based personalization to AI-driven, emotionally aware experiences. AI now allows brands to tailor recommendations, offers, and even conversations based on real-time customer behavior.
He noted that while AI can automate much of the shopping experience, maintaining transparency and human touch remains critical to building trust.
The podcast concluded with insights into the retail store of 2035, where AI will enable staff to recognize customers and provide seamless, personalized experiences.
Sreeraman Mohan Girija emphasized that while AI will guide decision-making, the core of retail remains human, focusing on trust, connection, and meaningful engagement.