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Will Samsung Take on Meta & Apple With New Smart Glasses

Shiva Ganesh

Samsung is reportedly working on AR smart glasses to challenge Meta and Apple. Leaks suggest the device will integrate cutting-edge AI, 5G connectivity, and lightweight design for everyday use. If successful, Samsung could redefine augmented reality experiences for consumers and professionals alike.

Apple’s Vision Pro and Meta’s Quest 3 are already dominating the market. Samsung’s smart glasses must offer better battery life, affordability, and seamless integration with Galaxy devices to stand out. The question remains—can Samsung disrupt this competitive space?

Samsung’s smart glasses are rumored to feature an ultra-thin display, holographic projections, and advanced eye tracking. AI-powered voice assistance and seamless interaction with Samsung’s ecosystem could make them a serious rival to Apple and Meta’s offerings.

Samsung is collaborating with Google and Qualcomm to develop next-gen mixed reality devices. This partnership aims to create a powerful yet affordable AR experience, leveraging Google’s AI and Qualcomm’s cutting-edge XR processors.

Leaks suggest Samsung could launch its smart glasses by 2025. The company may focus on enterprise applications first before expanding into mainstream consumer markets, following a strategy similar to Apple’s Vision Pro.

Augmented reality is becoming a key battleground for tech giants. Samsung’s smart glasses could bring AR into everyday life, from navigation to gaming and productivity. If the company gets it right, it could challenge Meta and Apple’s dominance in the space.

Samsung has a history of disrupting industries with innovative devices. If the company balances affordability, performance, and user experience, it could set a new standard for AR glasses and make wearable tech more accessible.

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