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The Netflix-Google Deal That Slipped Away: Know Inside Story

Simran Mishra

Secret Talks Revealed: Sundar Pichai disclosed that Google once debated acquiring Netflix “super intensely,” coming very close to sealing the deal.

A Missed Streaming Giant: At the time of the discussion, Netflix had already moved from DVD rentals to dominating online streaming globally.

YouTube vs. Netflix Vision: Despite owning YouTube, Google never focused on long-form scripted content like Netflix, leading to hesitation.

Why the Deal Didn’t Happen: Concerns over cultural fit, financial risk, and unfamiliarity with content creation led Google to walk away.

Pichai’s Reflection: Pichai didn’t express regret but called it a “what if” moment, stressing pride in Google’s progress in other fields.

Netflix’s Rise Since: Today, Netflix is worth over $200 billion, known for hits like Stranger Things and Squid Game.

A Major Tech ‘What If’: The failed deal marks one of the biggest missed chances in tech, shaping two very different content strategies.

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