What Is YouTube Hype? : YouTube Hype is a new feature that helps small creators (500–500K subs) grow by letting fans boost new videos with a “Hype” button during the first 7 days post-upload.
How It Works – Eligible channels must be part of the YouTube Partner Programme. Viewers can give three free Hypes weekly to newly uploaded long-form videos.
Hype Button Visibility – The Hype button appears just below the Like button. Hyped videos gain visibility via the national Top 100 Hype Leaderboard under the Explore tab.
Scoring Advantage – Smaller channels get bonus points per Hype. This helps level the playing field, allowing fresh talent to rise faster on YouTube.
Growth Tips for Creators – Remind fans to use Hype within 7 days, schedule uploads for peak engagement times, and collaborate with other small creators to cross-promote.
Support Creators as a Viewer – Fans can help favorite creators grow by using their 3 weekly Hypes. Hype boosts discovery and increases a video’s chance to appear on the homepage.
Why Hype Matters in India – YouTube Hype brings a more democratic discovery system, empowering regional and small creators while letting fans shape what trends next.
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