Personalized Product Recommendations: ChatGPT now offers tailored shopping suggestions based on natural language queries, providing users with curated product options that match their specific needs.

Visual Product Details: Each recommendation includes product images, pricing, star ratings, and direct purchase links, streamlining the shopping experience within the chat interface.

Ad-Free and Organic Results: Unlike traditional search engines, ChatGPT's shopping results are not influenced by advertisements or affiliate commissions, ensuring unbiased recommendations.

Broad Accessibility: The shopping feature is integrated into the GPT-4o model and is accessible to all users globally, including Free, Plus, Pro subscribers, and even those not logged in.

Focused Product Categories: Initially, the feature covers key categories such as fashion, beauty, home goods, and electronics, with plans to expand based on user demand.

Memory Integration for Paid Users: ChatGPT leverages Plus and Pro users' memories to provide more personalized recommendations by considering previous interactions and preferences.

WhatsApp Integration: ChatGPT's search functionality is now accessible via WhatsApp, allowing users to receive product suggestions and real-time answers directly within the messaging app.

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