Buy for Me – AI Shopping Agent: Amazon’s AI agent completes purchases from brand sites directly within the app, expanding product choices without leaving Amazon for a seamless experience.

Lens Live – Real-Time Visual Search: Point your phone at products in the real world and Lens Live identifies them instantly, showing exact matches or alternatives with swipeable carousels.

Rufus – Conversational AI Assistant: Rufus answers natural language queries, recommends products, compares options, summarizes reviews, and tracks orders for smarter shopping decisions.

AI Shopping Guides & Personalized Deals: AI-driven guides and AI Interests provide curated comparisons, educational content, and deals tailored to your preferences and hobbies.

Enhanced Prime Day AI Tools: AI personalizes deal alerts, voice shopping, GPT assistance, and price tracking, making Prime Day faster, smarter, and more tailored to users.

Tech Behind the Scenes: Amazon leverages AWS, Nova, and Anthropic’s Claude models via Bedrock, with computer vision powering real-time product recognition on Lens Live.

Consumer Benefits: Enjoy faster product discovery, one-stop multi-brand shopping, personalized deals, and a seamless mix of physical and digital shopping experiences.

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