Underneat : Likhhe Jo Khat

Underneat uses a misplaced letter to connect two strangers, building an emotional narrative that naturally integrates the intimate apparel brand.

Nykaa Wanderlust: Hotel Wanderlust

Nykaa Wanderlust follows a daughter managing her family's hotel, weaving everyday conflicts, guest experiences, fragrances and products into relatable storytelling.

FilterCopy: Hum Tum Aur Woh

FilterCopy builds romantic tension through a classic love triangle, encouraging viewers to return for relationship drama while strengthening audience familiarity.

Myntra: Folks in the Building

Myntra connects apartment residents through everyday situations, using a recurring delivery agent to create relatable episodes and integrate its services.

Wishcare: Wedding Re-Planners

Wishcare explores wedding planning through a planner's perspective, incorporating behind-the-scenes chaos and relatable challenges to showcase products without interrupting storytelling.

AJIO: Suit Yourself

AJIO follows two flatmates navigating unexpected relationship complications, blending humour, everyday conflict and a technology partnership into short-form branded entertainment.

Everyuth: Fake Shaadi

Everyuth taps into the fake-wedding trend, building a microdrama around staged ceremonies, elaborate outfits and social-media spectacle to attract younger audiences.

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