Who doesn’t know about Google and Google Trends in this modernized era? From a 5-year-old to a senior citizen, Google has it all for every generation. Moreover, according to the feedback it collects, Google periodically changes its policies for the betterment of users.
Google recently declared a brand-new modification to its Gambling and Games ad policy. Interestingly, the Google Updates For Gambling policy will be effective from April 14th, with specific guidelines based on the county.
Alongside the declaration, Google shared a preview presenting new guidelines before their arrival. Well, that's fair enough for all the Google advertisers to estimate what new they can expect.
Google said the brand-new update will include country-based guidelines and serve in-depth explanations for different categories of gambling ads. The new protocols highlighted that Google will divide the content of direct links to online gambling or advertise its services as gambling promotion.
Google declared that it would back gambling ads, requiring advertisers to follow the guidelines, laws, and industry standards. In addition, they can check local regulations for the targeted area.
The tech giant has also clarified that the ads will focus on approved countries and have a landing page displaying gambling and minor limitations.
The updated policy revealed that Google will permit the following:
Online casinos, bingo, or slot platforms
Online Scratch Cards
Online Lottery Tickets
Online Betting
Besides this, the company will also allow:
Online gambling games involving digital currencies or items possessing a specific value in real life
Affiliate platforms, providing details and comparisons of other gambling services.
The Social Casino game promotions will only be possible with certifications, indicating clearly the non-involvement of real-money gambling.
Looking at the revision updates, many will think that Google might be promoting gambling. Isn’t it? But, no, it’s not the reality. The complete Google Updates For Gambling story update is yet to be known.
Google clarified with all the updated details that it doesn’t support gambling activities or content. The Google Updates For Gambling policy is for advertisers, guiding them with required laws and regulations to be followed before they take effect.
Advertisers should have a few guidelines to follow when promoting online activities. Simply put, they need to be targeted only in accepted regions, inform users of gambling details, and prevent promotions to minors.
Proper compliance with Google's certifications is necessary to avoid ad rejection and account blockage.
Google said continuous discrepancies or false allegations in certification applications might become permanent account blockage.
Google is back with the new updates, and this time, it is for Gambling and Games policy. These Google New Policies will be implemented from April 14. According to the company, the policy ensures proper maintenance of specific guidelines for gambling ads. However, Google Updates For Gambling doesn’t mean that Google will be supporting gambling advertisements; instead, it will inform advertisers of the accepted terms.