X has introduced a new video editor to encourage more creators to post original videos on the platform. The feature merges a simple editing tool into the profile options without needing an external application. The feature has been rolled out to iPhone users, and an inbuilt editor for the Android version is expected later.
The launch comes at a time when video is becoming popular on X, indicating the move is part of the larger plan. More users are spending time watching short clips. The company aims to reduce the number of reposted videos that often go viral and instead encourage creators to upload self-made content.
The new video editor includes features that many creators use every day. Users can trim videos, add captions, and change the way captions look. The editor also has a green screen option that lets them use a photo from their phone or even a post on X as the background. These tools are built into the app for seamless video making and posting.
X says video has become one of the biggest parts of the platform. A large share of what people see on their feed is now video. At the same time, many popular clips are reposted from other accounts. With this update, the company hopes more users will create and upload fresh videos instead of sharing content that already exists.
The new editor is not just another feature. It is part of X's effort to build a stronger creator platform. Apps like TikTok, YouTube, and Instagram already offer powerful editing tools and attract millions of video creators. X is now trying to offer similar tools so users have more reasons to create content without leaving the app.
The company has also been taking steps to reduce reposted content. It wants original creators to get more attention and more value for the work they put into making videos. Making editing easier is one way to move in that direction.
Nikita Bier, Head of Product at X, said the company wants to give creators better tools to make original videos. He also said more features for the video editor will be added over the next few weeks.
Bier revealed that larger posts by larger video creators are copied from other creators. The company wants to change creators' habits by making it easy for users to create their own videos, and will place greater emphasis on original videos than on reposts.
The new video editor is a small update, but it could have a bigger impact over time. It gives creators an easier way to make videos inside the app. It also shows how Elon Musk and X want to focus more on original content and less on reposts. If the company keeps adding useful tools and supports creators, more users may choose to create and share videos directly on X.
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