February 12th, 2026 | Tel Aviv, Israel: Playnance has expanded Be The Boss, its global partner program, through PlayW3, the Web3 social gaming platform built and operated by Playnance. The program enables individuals to launch a fully branded, fully operational Social Casino platform within minutes, with no technical setup or onboarding required. For a symbolic $1 entry, partners receive a live platform under a unique subdomain, capable of generating daily on-chain earnings and payouts through PlayW3’s infrastructure, operating on a 50/50 revshare model which is among the highest in the industry, with daily automated on-chain payments sent directly to partners’ wallets.
More broadly, the $1 entry point reflects a growing shift in the digital economy, where platform infrastructure and distribution are no longer reserved for those with significant capital, technical resources, or development teams. Instead, digital business ownership becomes immediate, operational, and globally accessible from day one.
Unlike affiliate or referral-based models, Be The Boss provides real platform ownership rather than traffic monetization alone. Each partner, referred to as a “Boss,” operates a complete Social Casino experience powered end-to-end by Playnance’s proprietary blockchain infrastructure. Once activated, platforms go live immediately, allowing partners to focus on community growth, engagement, and distribution.
Each Boss platform also acts as a decentralized distribution node for the PlayW3 ecosystem, introducing new communities, audiences, and localized user bases into the network. As more Bosses launch and grow their platforms, the ecosystem expands organically through community-led reach rather than centralized marketing alone.
Each platform includes access to over 10,000 on-chain social casino games, alongside social prediction markets, sports-based social events, crash-style games, interactive financial markets, cash tournaments, jackpots, and built-in bonuses and retention mechanics. All technology, player support, on-chain settlement, and payouts are handled directly by Playnance via PlayW3, ensuring transparency and operational simplicity.
The Be The Boss program is already live and operating globally, with more than 1,500 partners already joined and actively running platforms, and over $1.9 million paid out to Bosses to date. A $250 million partner pool has been allocated to support long-term earnings as the network expands, with each new platform strengthening network-wide reach and engagement.
Pini Peter, CEO of Playnance, said: “We believe access to digital opportunity should not be limited by capital or technical barriers. Be The Boss was built to make platform ownership accessible and practical, allowing creators and communities to operate real digital businesses from day one. What’s important is that this model is already live, operating at scale, and driven by engagement rather than hype.”
At the core of the ecosystem is G Coin, the utility token powering platform activity, rewards, and daily on-chain earnings distribution. As more Boss platforms go live and onboard new communities, activity across PlayW3 increases — driving greater usage of G Coin across gameplay, participation mechanics, and rewards. This creates a compounding economic loop where partner growth expands distribution, increased user activity drives token demand through real usage, and token-powered rewards further reinforce engagement across the network.
Playnance is a Web3 infrastructure and consumer platform company founded in 2020. The company develops and operates live, non-custodial, on-chain platforms designed to enable mainstream users to interact with blockchain systems through familiar Web2 experiences. Playnance focuses on reducing friction between user behavior and on-chain execution by operating consumer products at scale.