India, 24th October 2024 - Noise, India’s leading connected lifestyle and smartwatch brand, today introduced the NoiseFit Diva 2, a sophisticated addition to its women-focused smartwatch collection. Combining the brand’s sleekest design with innovative health features, the NoiseFit Diva 2 is more than just an accessory - it’s a personal statement of empowerment. Building on the success of its predecessor, the NoiseFit Diva, this new smartwatch reimagines elegance and functionality. Featuring a more refined fit, the NoiseFit Diva 2 smartwatch addresses the common issue of bulky dials in women’s wearables. The smartwatch features an Advanced Female Health Suite, including Improved Female Cycle Tracking, Advanced Cycle Analysis, Phased-Specific Tips, and Detailed Cycle Calendar, empowering women to stay in tune with their health effortlessly. Whether balancing a busy schedule or chasing new passions, there is something for every personality with the newest addition of NoiseFit Diva 2 to the Shine by Noise range for women.
Crafted with premium metal build, the NoiseFit Diva 2 effortlessly merges style with substance, making it the perfect accessory for today’s modern woman. With a vibrant 1.43-inch AMOLED display, the NoiseFit Diva 2 delivers stunning visuals, allowing users to navigate seamlessly through features while staying stylish. Designed to elevate the user experience, the NoiseFit Diva delivers sharp visuals with a 460x460px high-resolution clarity, and 600 nits brightness ensuring visibility even in bright sunlight. The Always-on Display keeps the consumers updated with a glance, eliminating the need to constantly activate the screen, thereby enhancing convenience.
Equipped with a comprehensive Noise Health Suite™ also includes heart rate monitoring, SpO2 tracking, sleep analysis, and stress level measurements, providing users with a complete picture of their well-being. On the other hand, the Productivity Suite enhances daily routines with reminders and convenient weather updates. With a strengthened BT v5.3, the product ensures a hassle-free and stable connection during calls. These advancements not only enhance user experience but also significantly improve the smartwatch's battery life lasting up to four days.
Designed with an IP68 rating for water and dust resistance, the NoiseFit Diva 2 is built to withstand the demands of daily life. Whether it’s handling unexpected splashes or enduring a rigorous workout, the smartwatch is crafted for durability and longevity. With over 100 sports modes and more than 100 customizable watch faces, users have ample options to tailor their experience to their unique lifestyle. Its seamless integration with the NoiseFit App further enhances functionality, enabling users to set health goals, track progress, and engage with a like-minded community focused on health and fitness.
The NoiseFit Diva 2 is available in five stylish variants: Rose Pink, Silver Blue, Classic Black, Rose Link, and Black Link. The Rose Pink, Silver Blue, and Classic Black variants will be available at a launch price of INR 4,499, while the Rose Link and Black Link variants will be available at a launch price of INR 4,999. The smartwatch is available exclusively on gonoise.com starting today, 24th October 2024, and will be available on Amazon, Flipkart, and Myntra starting 29th October 2024.
| Screen | 1.43-inch AMOLED Display |
| Resolution | 460x460px |
| Brightness | 600 nits |
| Watch Faces | 100+ |
| Sports Mode | 100+ |
| Water resistance | IP68 |
| BT Calling | Yes |
| Highlight features | Premium metal build Enhanced female tracker |
Noise is India’s leading smartwatch and connected lifestyle brand. They prioritize consumer centricity, design innovation, and product excellence, to constantly reinvent and introduce future-forward innovations in audio, wearables, and the connected lifestyle ecosystem. After having written the playbook for a profitable bootstrapped business for a decade, as an undisputed leader in smartwatches nationally and globally, Noise is now backed by Bose as its first-ever strategic investor.
As a homegrown brand, it is committed to creating an experience-led ecosystem through futuristic yet meaningful technology. With patents and a strong R&D focus, their innovation arm, Noise Labs, boasts many industry-first breakthroughs and houses some stellar technologies across categories.
Noise is leading the charge to foster the growth of the industry and the nation’s vision, by boosting the manufacturing efforts under the Make in India initiative, fostering a strong community of people who want to connect on health, lifestyle, and fitness on NoiseFit App, while helping businesses ensure their employee wellbeing through the Corporate Wellness Program.
Noise has evolved to become a resounding name for lifestyle-led smart wearables in the Indian industry, and is also among the top 5 smartwatch brands globally, as reported by Counterpoint.