Meta has opened its Muse AI calling feature to paying subscribers in the US, allowing the assistant to make phone calls to businesses on behalf of users. The feature can handle routine tasks such as contacting service providers, making restaurant reservations and speaking with customer support teams.
The company first tested the service in September with a limited group of users. It is now available to anyone with a paid Muse subscription in the US. Meta's chief AI officer, Alexandr Wang, announced the wider rollout on November 12. He said the feature could take care of calls that people often prefer to avoid.
"Muse can make phone calls for you! Let Muse take care of all those calls you don’t want to make. insurance? cable? DMV? dinner res? not your problem anymore."
Meta said Muse had crossed 10 million users last month. The company is looking to make its AI assistant useful for everyday activities rather than limiting it to answering questions.
Access to business calling is restricted to paid subscribers. Meta's entry-level Muse plan costs USD 20 per month and includes 500 million tokens each week. A higher-priced plan costs USD 100 per month and provides three billion tokens weekly.
Muse is entering a space where other AI services already offer automated business calls. Google's Gemini and startup Instinct also provide similar capabilities. However, AI calling still faces practical challenges. Some businesses and receptionists end calls when they realize they are speaking to an automated assistant. Improvements in AI voice technology could make it harder to identify these calls in the future.
The feature could help users avoid long waiting times and complicated customer service phone menus. Meta has also announced plans to bring its Muse email address feature to free users. For now, automated business calls are available only to paid subscribers in the US.
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