Indian music is reaching more people around the world through Spotify. The company launched its 2026 Loud and Clear report, which revealed that royalties earned by Indian artists on Spotify grew by around 29% in 2025. The most interesting part is that most of the growth came from the Telugu music industry. The royalty from this single industry rose around 120% year-on-year.
It’s not only the Telugu industry. Several other industries have contributed to the growth. For example, the report revealed that Marathi rose around 50% and Bengali around 40%. Similarly, Tamil, Malayalam, and Hindi music industries were up by 20%, 30%, and 30%, respectively.
Additionally, the Spotify report highlighted that Indian artists drew nearly 335 billion streams, or over 20 billion hours of listening in the last year. The regional language that has seen the sharpest rise is Haryanvi. It saw a sevenfold surge between February 2023 and February 2026.
Several artists are also finding listeners outside India. AP Dhillon, Karan Aujla, Hanumankind, Anuv Jain and Kushagra were among the artists behind Spotify’s 15 most-exported tracks. More than 40% of royalties earned by Indian artists came from listeners outside India last year. Surprisingly, Aditya Rikhari's Sahiba held the number one spot in India for 11 straight weeks. Notably, Jasmine Sandlas’ Dhurandhar songs are still at number three on Spotify's Global Top 200.
Spotify’s reported rise in royalties is expected to motivate other Indian artists to release their work on the platform. Most of the top-viewed songs were by independent artists, and this will be a great motivation for others to release music independently and reach listeners across borders.
These latest numbers show how quickly Indian music is spreading beyond the country. Regional songs are gaining ground, while artists are finding new listeners and earning more from streaming. For India’s music scene, the global audience is only getting bigger.