JioFinance has introduced an accessible digital gold investment feature on its app, which allows users to buy certified 24K gold from as low as Rs. 10.
With young investors and first-time savers increasingly adopting digital means to build wealth, the platform is looking to modernize one of India’s oldest saving habits using transparency, low entry barriers and secure storage.
Digital gold is fast becoming a preferred alternative for those who prefer the safety of physical gold without the hassle of storage and purity checks.
Investors directly own 99.99% pure, 24K gold that is securely kept in bank-grade, insured vaults. The purchased gold gets converted into its exact gram value and remains fully backed by physical reserves.
The model appeals especially to small and young investors who want flexibility. Digital gold can be bought in tiny denominations, tracked in real time, and sold instantly. Investors who prefer physical assets can get physical gold by surrendering digital gold.
The gold investment at JioFinance is a completely mobile-centric experience. Investors can see the live prices of gold, track market movements, and keep all their records in their digital vault. They can have a seamless buy-and-sell experience through instant UPI payments with immediate portfolio updates.
Here is a step-by-step guide:
Download JioFinance from the Google Play Store or Apple App Store.
Register with your mobile number and sign up for an account.
Complete your e-KYC, which is mandatory for gold transactions.
Link your bank account or UPI to make fast payments.
Scroll down to the Jio Gold section in Products.
View today’s live 24K gold rate, given upfront.
Choose Buy or set up a Gold SIP for automatic recurring investments.
Enter the amount of investment desired, starting from Rs. 10 onwards.
Review all charges and confirm the transaction.
Pay through UPI or bank; gold is instantly credited to your digital vault.
Total grams, value, and history can be tracked using the dashboard.
Sell at any time with proceeds transferred directly to your bank.
Redeem the physical gold for doorstep delivery.
Download statements for records, tax filing, or financial planning.
Set price alerts and adjust SIP settings within the app.
Insured, bank-level security and the strictest purity standards are facilitated through secure storage with Brinks, a globally trusted vaulting partner.
Also Read: Gold Rates Jump as MCX Surges; City Prices Spike Ahead of Fed Policy
JioFinance’s Gold SIP is the most innovative way for a user to build wealth regularly by fixing the amount to be invested over certain periods. With this rupee-cost averaging technique, the customer can buy more gold when the price is low and less when it is high, effectively smoothing the ups and downs.
JioFinance is looking to dramatically change gold investment in India, along with digital platforms that are shaping India’s financial behavior, to unlock the potential of this investment channel by making it simpler, safer, and more accessible than ever.