Google is launching its latest generative AI experiment Whisk that is meant to help artists and whoever’s interested in the field to be inspired and supported. While traditional image generation tools require text input, Whisk simplifies the creative process by allowing users to generate and remix visual content based on image cues. Whisk attempts to reinvent the way users work with design, allowing them to better work through, think through, and experience design.
Whisk solves creativity as one unproblematic task. By submitting photos, users can select visual components, which will yield outputs such as digital plushies, enamel pins, and stickers. The input images are espoused by the AI, which provides captions that are then used to fine-tune the design.
As for Whisk, Google underlines that the tool is about creative experimentation and not about making micro-adjustments. Sometimes while generating the image it may alter a few parameters such as hairstyle, height or skin tone and so this makes the users start thinking beyond the conventional design. To those who are more particular, there is always an option to edit the captions produced by AI on Whisk.
Whisk has already been piloted with creative workers. Some stakeholders talk about it as a new kind of creative tool and not as a typical editor. Its purpose is to provide a possibility for a swift and bright idea synthesis and to offer a full variety of potential design solutions to choose from the best and download.
Whisk’s emphasis on innovation and accessibility marks a significant leap in generative AI tools. If you are an artist who wants to test out new concepts or a designer who needs a completely new way of working, Whisk allows you to enter new worlds.
Whisk shows that Google is not stopping at using artificial intelligence in as many creative fields as possible, and allows the user to freely experiment with as many elements in visual design as they want.