Google has started selling its first-party Pixel Tag tracker, entering a market dominated by Apple’s AirTag and Samsung’s Galaxy SmartTag. The device is now available for USD 29.99, while a four-pack costs USD 99.99.
Google positioned Pixel Tag as an Android-first tracker for people who frequently misplace everyday items. It works with the Find Hub app, which Google says can locate objects through a network of more than one billion Android devices.
Pixel Tag uses Ultra-Wideband (UWB) and Bluetooth Channel Sounding for nearby tracking. On supported phones, UWB provides directional arrows and distance guidance, while Channel Sounding helps estimate distance.
Users can also make the tag play a sound through its built-in speaker. Google added a useful twist: the tag can make a paired phone ring, helping users locate a misplaced handset. The tracker weighs 11.8 grams and carries an IP67 rating for dust and water resistance. Google says it can withstand submersion in up to one metre of water for 30 minutes.
It runs on a replaceable CR2032 coin-cell battery, which Google claims lasts more than a year. The stainless-steel body is designed to resist flexing and cracking, making the tracker suitable for use with keys, luggage and bags.
Pixel Tag requires an Android phone running Android 9 or later. Its advanced finding features depend on hardware support: UWB-enabled phones can show direction, while Bluetooth 6.0-compatible devices can use Channel Sounding for distance readings.
The launch strengthens Google’s Find Hub ecosystem and gives Android users a first-party alternative to third-party trackers. It also puts direct competitive pressure on Apple’s AirTag, particularly among Pixel and broader Android users
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