News

Flipkart Faces Insolvency Plea Over Rs. 4.24 Crore Ad Payment Dispute

Flipkart is facing an insolvency petition before the NCLT after advertising agency AppLabs Media alleged unpaid dues of Rs. 4.24 crore. The tribunal will decide whether the dispute qualifies for insolvency proceedings.

Written By : Somatirtha
Reviewed By : Sankha Ghosh

Walmart-owned Flipkart has come under fresh legal scrutiny after an advertising and media agency moved the National Company Law Tribunal (NCLT), seeking insolvency proceedings against the e-commerce giant over alleged unpaid dues linked to marketing campaigns.

The insolvency petition was filed by AppLabs Media Network Pvt. Ltd., which claims that Flipkart failed to clear payments worth about Rs. 4.24 crore for advertising and campaign-related services rendered over several years. The matter is currently before the Bengaluru bench of the NCLT.

Outstanding Payments by Agency

According to the petition, AppLabs Media handled multiple advertising and promotional campaigns for Flipkart between 2019 and 2022. The agency alleged that despite raising invoices and repeatedly seeking payment, a substantial portion of the dues remains unpaid.

In accordance with the provisions of the IBC, this company has brought the case before the tribunal. Therefore, one can categorize the debtor’s claim as operational debt, and the initiation of CIRP should follow if a settlement is not achieved.

Disputes Between Flipkart and Applicant

Flipkart has rejected the above claims, as it thinks this matter does not come under any insolvency process at all. According to Flipkart, there is an ongoing dispute between the two over the applicant’s allegations.

Legal experts, who raise these concerns, say that insolvency cases cannot be used to recoup dues by anyone, especially when there is already a dispute between the parties involved.

The Bengaluru NCLT bench has taken up the matter to determine if the case should be admitted under the provisions of IBC. The admission of the case does not mean in any way that the liabilities of either party can be proved at all.

Also Read: BSNL KYC Scam Alert: Why Users Should Think Twice Before Responding

More Cases of Insolvency Against Flipkart

It’s not the first time Flipkart has found itself involved in litigation concerning insolvency issues. In 2019, an application against the company by the TV provider CloudWalker Streaming Technologies was admitted by the NCLT. But the NCLAT reversed the judgment and dismissed the insolvency case.

While adding another challenge to the largest Indian e-commerce platform, the current petition still needs to be decided in the petitioner’s favor on the undisputed evidence of a payment default under the IBC.

Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp

Crypto Fear Hits 8 as Asia Market Crash Deepens Bitcoin Pressure

Fast Rising Meme Coin Below $0.10 Poised to Explode 85x and Overtake Shiba Inu (SHIB) Market Ranking

India Owns 15% of the World's Crypto Users, Here's What the Numbers Actually Mean

This Cheap Dogecoin (DOGE) Competitor Could Turn $250 into $2500 in the Upcoming Rally

Best Avalanche Ecosystem Tokens Ranked by Market Cap (2026)