boAt, best known for its audio products and wearables, has entered the personal grooming segment with the launch of the new Slazer trimmer series. The move follows the company's recent expansion into categories such as dashcams and projectors.
The Slazer lineup includes three models designed for different price points and use cases, with boAt positioning them around convenience, versatility, and premium design. The company also says the entire range is manufactured in India.
The Slazer series features USB Type-C charging, low-noise operation, washable attachments, and a 24-month warranty. The higher-end Slazer K100+ and Slazer K100 Pro add a more premium feature set. Both models are equipped with ceramic blades, an aluminium body, IPX6 water resistance, a magnetic attachment system, a battery-level indicator, and a travel lock.
Slazer S100 serves as the entry point to the range. Designed as a standalone trimmer for everyday grooming, it features stainless steel blades and adjustable comb attachments.
boAt claims that its trimmer can run for up to 300 minutes on a single charge. It also supports fast charging, providing a user with a grooming session through just five minutes of charging. A full charge takes just 20 minutes and can last up to a month.
Slazer K100+ sits in the middle of the lineup as a 6-in-1 grooming kit. It includes three interchangeable heads designed for beard, hair, nose, and body grooming.
The trimmer features an aluminium chassis, IPX6 water resistance, and a claimed battery life of up to 200 minutes. At the top of the range is Slazer K100 Pro, a 15-in-1 grooming kit aimed at users looking for a more comprehensive grooming solution.
It ships with multiple grooming attachments and interchangeable heads for different grooming needs. BoAt claims the trimmer can also deliver up to 200 minutes of runtime. Select variants additionally include a dedicated travel case.
Also Read: Best Trimmers Under Rs. 5000 in India 2026
boAt Slazer S100 costs Rs. 799, making it the most affordable option. Slazer K100+ can be purchased at Rs. 1,799, while the regular version of the flagship Slazer K100 Pro that comes with a charging stand is tagged at Rs. 2,999. Buyers can purchase the travel kit with added accessories at Rs. 3,299. The success of this brand will depend on market reception and customer reaction.