Amazon is selling the new Apple TV 4K for USD 289.99. That is USD 9 below the USD 299 price Apple set. The deal started on November 13, 2026, the day the device went on sale. It is the first discount on the fourth-generation model, and the lowest price seen so far.
According to MacRumors, Amazon is the only store with a price cut right now. The price matches the deal Amazon offered during pre-orders. Amazon first listed November 14 as the delivery date. Your date may be different, based on where you live and what is in stock.
The new device runs on Apple's A19 chip. It has 128GB of storage, Wi-Fi 7 and an Ethernet port, so you can connect with a cable if you prefer.
Siri is smarter this time. You can search for shows and movies by talking the way you normally would. Apple also added three microphones. They pick up your voice from across the room, so you do not need to hold the remote close to your mouth.
The Siri Remote now works with Find My. If it slips between the sofa cushions, you can track it with your other Apple devices.
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Do you already own an Apple TV 4K? Then you may not need to buy a whole new device. Amazon is taking pre-orders for the new Find My remote. It costs USD 59.
That is a cheaper way to get the tracking feature. It makes sense for anyone who mainly wants a remote that is hard to lose.
The USD 9 saving is small, but it is the best price available today. If you want the new Apple TV 4K right away, Amazon is the place to look.
If you can wait, Black Friday is close. Stores often drop prices deeper during that sale. Compare a few offers before you decide.