Apple claims that it blocked more than $2.2 billion in fraudulent transactions on the App Store in 2025. The company released the numbers in its annual App Store fraud report, detailing how it handled fake accounts, scam apps, and payment fraud. The tech giant reported that its App Store receives more than 850 million visitors every week across 175 storefronts worldwide, highlighting the scale of its user base.
According to Apple, more than 1.1 billion attempts to create fraudulent customer accounts were blocked in 2025. The company also deactivated 40.4 million customer accounts linked to suspicious activity.
Apple said these accounts were connected to spam, fake reviews, payment abuse, and other fraudulent behaviour on the platform. The company added that it removed misleading ratings and reviews used to manipulate app rankings and search visibility.
The tech giant noted that its App Review team rejected over 2 million app submissions for violating privacy, security, and content standards.
Some apps tried to hide features after approval, while others used deceptive subscription models or copied existing apps to mislead users.
The company also terminated around 193,000 developer accounts over fraud concerns. Another 138,000 developer enrolment attempts were blocked before apps could be published on the App Store.
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Apple mentioned that machine learning and AI-based systems are now central to its fraud detection process. These tools help identify suspicious payment activity, fake reviews, scam networks, and abusive developer behaviour. Human review teams verify flagged activity before action is taken.
The iPhone maker noted that online fraud has become more organized in recent years, especially through fake financial apps, phishing scams, and misleading subscription services.
Apple faces criticism from developers and regulators over App Store commissions and restrictions on app distribution. The company, however, maintains that its closed ecosystem offers stronger protection against fraud and malicious software.
Apple said the App Store has blocked more than $11.2 billion in fraudulent transactions over the past six years. The company’s latest report emphasizes the growing necessity of AI-driven moderation and cybersecurity tools to tackle growing online fraud.