Amazon is getting ready for a new future. The company is trying to build a future where AI tools will do the shopping without human intervention. According to a Reuters report, the company is working on a project called World Product Graph. This project aims to create a large database with details about products sold by stores and brands worldwide, even if they’re not in Amazon’s store.
The idea is to help shoppers find products, compare prices, and get necessary suggestions without leaving Amazon’s website. The document says, “Amazon cannot be the go-to destination for every shopping mission if customers must leave to research product relationships on Google, brand websites, and review sites.”
It further revealed, “These answers exist, but the only way to find them has been to leave Amazon for painstaking research on brand websites, third party review sites and tech forums.”
Companies such as Coca-Cola and Bayer have reportedly agreed to share information. Amazon has also discussed a possible trial with Procter & Gamble. The new database could help Rufus give better answers, as the tool has sometimes provided incomplete or incorrect information.
It may also help Amazon compete with other AI shopping tools. However, the project is still at the planning stage, with the internal document hinting at an October 2027 launch date, but Amazon has not confirmed it.
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There’s one major concern about this entire plan, and that’s whether people will trust the suggestions that Amazon will give. The company sells its own products and also earns money through ads. Therefore, the question regarding fairness is valid. Users can hesitate before they consider the suggestions unbiased.
However, the idea is indeed unique, and it may change online shopping. If Amazon builds a useful and reliable product database, it could become one of the first places people visit when they want to buy something.