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Ai+ NovaFlip Announced, India’s Most Accessible Flip-Style Foldable Yet

Ai+ NovaFlip Targets Budget Foldable Buyers With Sub Rs. 40,000 Flip Phone Strategy

Written By : Anudeep Mahavadi
Reviewed By : Atchutanna Subodh

Ai+ has officially entered the foldable smartphone market with the announcement of the Ai+ NovaFlip, its first flip-style foldable device. The company has revealed that the NovaFlip will be released in the first quarter of 2026, positioning it as one of the most affordable foldable phones in India.

By launching this device, Ai+ aims to align itself with a wider range of brands that view foldable smartphones as mainstream rather than niche products. NovaFlip will be part of the broader Ai+ Nova Series, which the company envisions as its flagship lineup moving forward.

NovaFlip’s Positioning and Pricing Strategy

One of the biggest takeaways from the announcement is pricing. The Ai+ has announced that the NovaFlip will be under Rs. 40,000, a price range with very little competition from foldables. Most foldable phones in India still sit well above this mark, making them aspirational rather than practical for many buyers.

By targeting this segment, the Ai+ foldable smartphone appears aimed at users who want the compact convenience of a flip phone without the premium price tag that usually comes with it.

NxtQuantum OS and Software Philosophy

The initial operating system for Ai+ NovaFlip will be NxtQuantum OS. As the manufacturer explains, the application is designed to smartly switch between the folded and unfolded states, with basic functionality still accessible when the device is closed. 

Ai+ further affirms that a privacy-first policy is in place, ensuring no pre-loaded bloatware or invasive trackers, and giving users total control over their data.

The focus marks an increasing demand by Indian consumers for cleaner software and personalized user experiences.

Madhav Sheth’s Vision for the Ai+ Nova Series

Led by former Realme India CEO Madhav Sheth, Ai+ has been steadily building its portfolio since entering the market with the Pulse and Nova 5G earlier this year. Speaking about flip phones, Sheth said, “Flip smartphones bring back things people genuinely miss: compactness, physical interaction, and a sense of control.”

That philosophy appears central to how NovaFlip fits into the larger Ai+ Nova Series, which is also expected to include models like Nova Pro and Nova Ultra.

Also Read: iPhone 18 Fold Leaks: Titanium Meets Aluminum in Latest Foldable Design

What We Know and What’s Still Missing

Even though the launch schedule and software specifics are apparent, Ai+ hasn’t yet revealed the hardware specs of the NovaFlip. The firm has also suggested a future book-style foldable, which means that it is indeed an indication of the longer-term aspirations for the Indian smartphone market.

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