OpenAI launched Businesses in ChatGPT in beta, allowing companies to establish a presence on the platform. Businesses can now claim their profiles, manage the information shown to users and track how people engage with them on the platform.
At the core of the rollout is Business Hub. It allows companies to claim their business, update their details and provide product information to ChatGPT users. The move expands ChatGPT's role beyond a conversational assistant, making it a discovery and engagement channel where businesses can present verified information and reach potential customers.
OpenAI said businesses can use the hub to manage how they appear in ChatGPT and access insights on user engagement. This gives companies a measure of visibility into how often ChatGPT refers people to their websites and how users interact with their listings.
The company also enabled self-service product feeds. Businesses can add product details, pricing and availability, helping ChatGPT present more accurate and current commercial information to users.
OpenAI paired the profile feature with Business Agents. These are AI representatives that businesses can build, test and publish within ChatGPT. A Business Agent can answer questions about a company’s products, services and policies. It can also help users compare options and guide them through purchase-related queries.
The Business Agents feature is initially available to eligible e-commerce and online-service businesses in the United States. Companies must have a website and meet OpenAI’s policy requirements to participate.
The profile-claiming feature has a wider reach. Businesses in markets where ChatGPT is available can claim their organization if they own it or are authorized to represent it. Existing OpenAI Enterprise customers and advertisers can claim their businesses through an OpenAI representative. Shopify merchants can connect their stores through Business Hub or the Shopify admin.
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