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Pay and Watch a Video on Twitter! Will Users Leave the Platform?

Written By : Arti

Twitter is working on a feature that would charge users for video content: Report

Twitter is working on a feature that would charge users for some video content, The Washington Post reported. Referred to as "Paywalled Video," the new feature would allow content creators to charge users a fee to view videos on the platform, according to an internal email obtained by the publication. The Post reported that a Twitter employee, who spoke on the condition of anonymity, said it seemed like a feature that would probably be used at least partly for adult content. Now that Tesla CEO Elon Musk has taken over Twitter, the billionaire has been frantically shuffling through ambitious plans to turn the ailing social media platform into a revenue-driving business.

The idea is that this would facilitate direct revenue generation from longer-form video content in the app – though it may also lean into another idea that Twitter has explored in the past, but backed away from due to various concerns.

Back in August, The Verge reported that Twitter, at one stage, had explored the idea of monetizing adult content on the platform, by enabling adult content creators to sell OnlyFans-style paid subscriptions, with Twitter keeping a share of the revenue.

Twitter shelved the idea when it discovered that its systems 'cannot accurately detect child sexual exploitation and non-consensual nudity at scale', so it would be taking a massive risk in monetizing such content, in that it could also, inadvertently, end up monetizing illegal material.

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