Lessons Elon Musk hasn't learned from social media's early days which he is about to learn

Around 2014, even Mark Zuckerberg concluded that moving quickly and breaking things was not a good strategy. Elon Musk is set to experience that lesson once more. He has been doing things after the acquisition of Twitter which has not gone fine with people on the internet.

In the year 2014 Facebook Developer Conference, Zuckerberg stood on stage and announced the company's new motto: "Move fast with stable infrastructure." He did this to acknowledge that Facebook had outgrown its scruffy startup days and that even the smallest decisions could have unintended consequences. Everything is exciting and filled with exploding watermelons until a bloodbath is live-streamed. Twitter is returning to a bygone era of social media under Musk, and not simply because of his outmoded opinions on online expression. Musk's Twitter takeover is going back to a time when its only concern was making money and chaos created.

Since assuming control of Twitter, a little more than a week ago, Musk has hurriedly reduced employees and pressed those who remain to create new products overnight in a manner akin to an accelerated business school brainstorming session.

Twitter is now trying to hire back some of the workers it dismissed last week as evidence that its new leaders may not be considering all of their actions as carefully as they should. Once more, Twitter is stumbling and rushing into new revenue-generating products with what seems to be little consideration for how they might be mishandled. Musk shouldn't be as blind to the dangers at this stage as the creators of Twitter and Facebook previously were.

Tech platforms have come under fire for adopting tortuous decision-making processes in their middle age, which has caused companies to become too risk-averse and frightened of political blowback. For Zuckerberg, moving quickly and establishing reliable infrastructure hasn't exactly worked out.