Disney CEO Bob Chapek hinted at mixing its Disney Plus and Disney park experiences

At an event, Disney CEO Bob Chapek said that the company is working on a way to personalize experiences on the basis of how someone interacts with its physical and digital services, reports The Verge. "If you are on Disney+, we should be aware of what happened, what you experienced, what you liked, the last time you visited a park, and vice versa," Chapek was quoted as saying in the report.

"If you're on Disney Plus, we should be aware of what happened, what you experienced, what you liked, the last time you visited a park, and vice versa," Chapek explained. "When you're in a park, we should know what your viewing habits are on Disney Plus."

For instance, if someone uses a 'Pirates of the Caribbean' ride in the park, then the company will track the ride and curate the content on Disney+ accordingly. The rolling timeline of the program is still unclear as Chapek said that the company is "putting the arms and legs on it right now".

According to the report, it was not the first time that Chapek hinted at mixing its Disney Plus and Disney park experiences. In an interview in September, Chapek had said that the company aimed to blend the two components of the Walt Disney Company into one, for one common visitor experience across its parks and streaming service.

When asked when Disney could start rolling this program out, Chapek said the company's currently "putting the arms and legs on it right now" but didn't provide a specific timeline. This isn't the first time Chapek has hinted at bridging its Disney Plus and Disney park experiences, either.