Coca-Cola and Crypto.com have teamed up to launch the Qatar 2022 FIFA World Cup-Inspired NFT collection. The NFT, created in collaboration with digital artist GMUNK, is based on "heat maps" that visually represent the movements and highlights of the tournament's players. GMUNK has created 10,000 NFTs based on these heat maps, which will be available to fans on the Crypto.com NFT platform from May 1 to July 31, 2022.

To access the FIFA World Cup-Inspired collection, fans will need to create an account on the Crypto.com NFT platform and visit Coca-Cola's fan zone page to mint a token. The Coca-Cola fan zone is a digital hub for the Qatar 2022 FIFA World Cup that offers fans the opportunity to experience thrills, excitement, games, and moments to remember during the tournament. In addition to the NFT collection, the fan zone includes leaderboards, pledges, and predictions, allowing fans to compete with each other and interact with the tournament in real time.

However, Cryptopotato could confirm that even though the announcement is for a global audience, the registration sites —either Coca-cola Middle East or the fan zone links officially provided— only offer options for residents living in Qatar, Saudi Arabia, or the United Arab Emirates.

Here, it is pointed out that FIFA World Cup 'Qatar 2022' will be the first to leverage Web3 technology, cites Steven Kalifowitz, Crypto.com's chief marketing officer. As per him, 'It's a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.'