Have you ever driven down on a busy street and noticed a giant billboard? The billboard may be advertising about the launch of a new product or even the opening of a new restaurant. These billboards are capable of captivating you with their colourful display and hence are equipped with eye-catching visuals - thanks to the banner printing.
Banner Printing is a powerful marketing tool that helps in gaining attention, promotes a brand and even helps in the spread of an important message to the audience. However, custom banners come in different sizes, shapes, materials, and design choices, which is overwhelming and might lead to unsuccess.
In this guide, we will be exploring the importance of banner printing and its dos and don’ts, so that it doesn’t waste your money or leave a negative impression on your audience.
For impactful marketing, you need a well-designed printed banner which can be a game changer. However, with a large canvas and endless design possibilities, it’s quite easy to get overwhelmed. Let’s discuss some potential “Dos” of banner printing, ensuring that your message grabs attention and leaves a lasting impression:
Selecting the correct material is quite crucial while printing the banners. Do not sit for a one-size-fits-all approach. If you’re getting the banner printed for outdoor usage, you must choose heavy-duty vinyl with reinforced grommets. Why? Because this material is capable of withstanding wind, sunshine, and rain, making it ideal for storefront displays, construction site signage or even large scale event banners. Moreover, you can even consider mesh vinyl, if wind resistance is your main priority.
When you’re designing a banner, you need to make sure that the message is being portrayed and is written concisely so that the readers can consume it in one go. You must not use flashy graphics and complex layouts. Keep it simple and make use of a limited colour palette with high contrast between text and background. This would further ensure that your message is easily readable, even when the viewers are walking or driving by.
Well, people would not be standing inches away from your banner to analyse every detail. Hence, you should think about how far the viewers would be standing typically and adjust the design accordingly. For banners that will be displayed high, use larger fonts with clean and simple lines. However, make sure to avoid intricate details or smaller text that would be lost at a distance.
To get your banners printed, look for reputable printing companies that are experienced in printing banners and can make all the difference. Furthermore, these service providers should be your valuable partners in your marketing efforts. They even advise you on which material would be the best for your banners and use high-quality inks and equipment during teh printing process. Maintaining a good connection with reliable printer service would streamline the process during all your future banner printing needs.
We’ve already discussed the do’s for creating impactful banners to ensure a smooth printing process. Now, let’s discuss some things which would maximise your efficiency:
Always remember that blurry or pixelated images would leave a very negative impact on your audience. This portrays immaturity and downgrades the professional image of your brand. Hence, make use of the high-resolution visuals only as they are clear and sharp.
Less is always more, especially in banners. They are usually seen from a distance and it would be really bad if you clutter your banner with unnecessary images or texts. People on the go usually don’t have that much patience to stand and read a paragraph, so your main focus should be on concise and clear messaging. Think headlines, not essays.
Colours have the potential to have a powerful impact on our emotions. Hence, you must understand colour psychology which will help you choose colors that resonate with your target audience and even communicate your message clearly towards the audience. For instance, the colour red is often associated with excitement and urgency, while blue evokes feelings of security and trust.
Well, the placement of your banners is equally important as the design. You must consider where your target audience would be positioned and hence place the banner accordingly. For outdoor advertising, you must ensure that your banner is visible in high-traffic areas and from a distance or not. However, for indoor displays, think about the foot traffic patterns and place your banners where they would help you with maximum impact.
If your banner is printed for outdoor conditions, do not forget to consider the weather conditions. Choosing a material that’s robust enough to withstand the rains, sunshine, and wind would be crucial. Heavy-duty vinyl banners are good for all weather conditions, however, mesh banners are good for windy areas.
We’ve successfully explored all the do’s and don’ts of banner printing, and assuming that you are now equipped with the knowledge that would help in creating impactful visuyals. These visuals are expected to grab your audience’s attention and at the same time achieve your marketing goals.