Cloud technologies are the modern-day saviors of data management platforms. With the large cache of benefits comes security and time-lapse issues which some services can hardly afford. There will always be tradeoffs among security, performance, and agility. What if you can bypass the cloud all while benefitting from the cloud network so as to make quick transactions? A programmable edge network facilitates all the novel features of cloud-enabling operations at the endpoints without the need to have all the cloud infrastructure. Edgio is one such cloud services platform championing the case of programmable edge networks in providing reliable and sustainable cloud services to its clients. Analytics Insight has engaged in an exclusive interview with Arjun Kallawar, Head of Solutions Engineering, India & South Asia, of Edgio.

1) Kindly brief us about the company, its specialization, and the services that your company offers.

 Edgio helps businesses meet growing consumer demand for fast, secure, and reliable digital experiences. We offer cloud-based app security, Web CDN, and media services through our private, globally scaled network reaching 38 countries. Relying on Edgio's comprehensive security protection, clients are able to respond to Zero Day security attacks, account takeovers, and credential abuse. Our next-generation Web CDN features predictive, monitoring, and release capabilities that improve site performance and outcomes. We deliver five percent of all internet traffic worldwide and serve Fortune 100 and other well-known clients like Rakuten VIKI, Docomo, Kate Spade and The Sharper Image.

2) What is the edge your company has over other players in the industry? 

Edgio enables large traffic sites and applications to compete at scale. First, we help businesses stop emerging threats and respond to attacks 85% faster than the competition. We include L3/4/7 DDoS protection, dual web application firewalls, AI-based bot management and monitoring tools. Additionally, our edge technology loads websites more quickly, handles traffic spikes, and caches content to drive personalized experiences. With a peak network capacity of 250 tbps, 7000+ global interconnects and more than 300 strategically located global points of presence (PoPs), Edgio has the underlying platform to be a trusted partner.

3) How is your company helping customers deliver relevant business outcomes through the adoption of the company's technology innovations?

Here are a few specific Edgio innovations that help deliver outcomes.

Browser First: Using predictive prefetching, Edgio streams web content into the browser, ahead of user request, and leverages edge and browser caching of content. Fewer calls made to origin servers translates into site speed, satisfaction, and transactional outcomes.

Release Steps: Edgio reduces the complexity of infrastructure and development releases. Site changes or upgrades don't rely on specialized testing environments and can get rolled back with ease. Performance may be monitored in real time as well.

Security Rules: Unique in the industry, Dual Web Application Firewalls are an advantage during security attacks. One WAF can be tested with rule changes and then swapped with the current live production WAF.

Bot Mitigation: Bots are ever-mutating and creating exposure for businesses. Using machine learning, Edgio's bot protection predicts changes that bots are most likely to make — and stays a step ahead of them to prevent their attack.

4) Kindly mention any major challenges the company has faced till now.

Edgio is a NASDAQ-traded company driving powerful web applications, media, and the fastest, largest platform in the world. Our team brings together a start-up energy, innovative mindset, and presence across APAC, EMEA, and the Americas. While delivering services to enterprise clients, our company rebrand took place this year. We look forward to getting better known as an edge-enabled technology leader.

5) The industry is seeing the rising importance of business and technology enablers like virtualization, convergence, and cloud. How do you see these emerging technologies impact your business sector?

Edgio delivers software as a service (SaaS) via the cloud, plus our service improves how clients manage their cloud resources. We believe it's crucial for CTOs, CIOs and their teams to become far more productive in handling cloud capabilities, improving web applications, and positively impacting user loyalty. Internally we are a digitally-driven company that certainly relies on the cloud to conduct business. and we operate remotely.

6) Lastly, what does your technology and business roadmap look like for the rest of the year?

Edgio offers an unprecedented service combination that bridges edge-enabled applications and content delivery. Our solutions blaze a fresh trail between front-end and back-end solutions. We have a business roadmap that includes active, continued growth and presence in India, with additional expansion in Southeast Asia. Our technology roadmap always focuses on edge services, network enhancements, and interfaces supporting clients.