Digital transformation is taking over all the sectors on a global basis. The banking sector is no different as the concept of digital banking becomes regular in the finance industry. EQIFI is the first DeFi project powered by a licensed and regulated digital bank that is setting new standards, establishing trustless transactions, and driving real-world adoption. Analytics Insight has engaged in an exclusive interview with Brad Yasar, CEO, and Co-Founder of EQIFI.

1. Kindly brief us about the company, its specialization, and the services that your company offers

EQIFI is the first DeFi project powered by a licensed and regulated digital bank that is setting new standards, establishing trustless transactions, and driving real-world adoption. Its mission is to give people universal access to digital banking and DeFi products under one platform. It is built on the foundation of DeFi technology, facilitating a new era of people-led finance. The platform provides a single marketplace for investors to access fixed- and variable-rate lending products, and DeFi interest rate swaps. EQIFI solves the problems of negative interest rates and the yield on traditional banking products, as well as bridging the gap between the value created in DeFi and the traditional banking systems.

2. Please brief us about the products/services/solutions you provide to your customers and how they get value from it

EQIFI offers a wide range of products such as our fixed-rate pooled loans which operate at a fixed interest rate by settling on a specified future date. EQIFI's variable-rate products feature algorithmic borrow rates, making the marketplace automatically responsive to changes across the network, based on user activity and demand. This increases levels of borrowing from the token pool. EQIFI also offers users our EQIFI yield aggregator that has achieved 70% APY in its first 90 days. This works by finding the liquidity pool that gives the best yield to their participants, offering a basket of the top performers to our users for industry-leading returns. After the yield aggregator, I am most excited about our upcoming card offerings. EQIFI's debit cards are designed to allow access and spending of crypto without jumping any hoops. This is exactly what we wanted to do from day one. Payments made via EQIFI debit cards will convert assets to fiat at the point of sale. We plan to eventually develop an automated process where crypto is directly spent via debit cards, facilitating payment through digital assets including Bitcoin, Ethereum, and other blockchain assets.

3. How do you see the company and the industry in the future ahead?

We see more extensive adoption of crypto and decentralized business and product models in the future. This growth in the industry in general positions EQIFI for exponential growth as well. By bridging the traditional finance and the decentralized finance worlds, we are in a great place to gain market size and bring financial access to millions of people globally.

4. Would you like to highlight a few use cases where analytics has benefitted your organization?

We are a data-driven company, and analytics have been at the forefront of everything we do. For example, analytics help our organization with our marquis product, the yield aggregator, which relies heavily on programmatic blockchain analysis. We also use a lot of analytics for marketing and user acquisition, letting data guide us forward.

5. Which industry verticals are you currently focusing on? And what is your go-to-market strategy for those verticals?

At the moment we are focusing a lot of our attention on the Metaverse, as DeFi will be an integral part of the economies that will fuel metaverses. A fully functioning metaverse will require all of the financial functions that we see in the real world, ideally offering through sophisticated decentralized means. Without a banking and defi partner, metaverses need to provide those services themselves. EQIFI is at the forefront of this vertical by enabling the users of each metaverse offering to engage in DeFi activities and fully participate in the metaverse for the first time, all made possible through our valued partnerships with metaverse providers. Moving forward, I expect all metaverses to acquire ecosystem partners that will offer services in the metaverse to full and support their growth.

6. How is your company helping customers deliver relevant business outcomes by adopting the company's technology innovations?

EQIFI is helping users unlock optimized cryptocurrency investment returns with our yield aggregator that produces similar trading abilities for individual crypto traders through the use of DeFi. EQIFI's Yield Aggregator optimizes users' returns across multiple protocols by automatically identifying the most attractive yields based on your risk tolerance levels and investment criteria. With a personalized level of risk vs. rate of return, this unique trading algorithm monitors for high-performing liquidity pools on Ethereum, automatically assigning capital between different liquidity pools, while pursuing the best available profit and margin at all times. It's simple and automatic with a user-friendly interface allowing users to engage in what could be seen as previously complicated practice. Users can choose the risk level when investing in their portfolio, allowing all levels of investors to engage.