Big data is of great use in many sectors. Starting from choosing the movie we would like to watch to taking critical business decisions, big data is the core of all operations.
But who might've imagined that technology would be a part of our journey when we stay at hotels or go on exploring places?
Yes, big data is stealing the hospitality industry by associating with customers' behavior and interactions. Hotels and other facilities functioning under the hospitality industry fence are getting a grip with the concept of big data to increase their performance and revenue.
Hotels leverage big data to tailor the customized experience, and optimally price and manage their consumers.
Big data content such as the information on occupancy rates, current bookings, key performance metrics, school holidays, local events, etc contributes to better hotel performance, which eventually increases its revenue.
Big data provides a better understanding of guests that helps in making personalized advertisements and promotions.
Besides, it also aids restaurants to address issues on the menu like negligence of certain dishes. By performing an analysis, the hotel executive can get an idea of why the dish is not performing well.
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