Since going public, Roblox has undergone big changes. The stock reached a peak of $134.72 in November 2021 but today is trading at about $56. Nonetheless, the platform still continues to grow.
At the end of 2024, the company had 85.3 million daily active users (DAUs). It has a high share of the niche market for user-generated games. Robux Is an in-game currency that players use to create and monetize games. Well-known brands such as Nike and Amazon have also established advertising sectors on the platform.
Bookings are expected to rise in between 19% and 21% in 2025 to as much as $5.3 billion. Analysts expect a compound annual growth rate (CAGR) of 19% in bookings through 2027. With an enterprise value of $35.8 billion, the stock appears reasonably priced relative to growth.
Roblox continues to lose money on a generally accepted accounting principles (GAAP) basis. 2024 developer exchange fees climbed to $923 million, up 25%. That is the same as total bookings growth, which holds down profitability.
Safety and regulatory issues are also a huge challenge. The company also paid $915 million for infrastructure, trust and safety. Allegations of an inability to monitor user interactions could bring an increased level of scrutiny.
Roblox has already come under the scanner of the U.S Securities and Exchange Commission (SEC). The nature of the probe remains unclear but it could impact investor confidence.
Over the past year, Roblox insiders have sold more than eight times as many shares as they bought. This shows how limited confidence in future stock performance is.
Roblox continues to expand while attracting users and advertisers at the same time. However, high costs, regulatory risks and insider selling create uncertainty. Therefore, weigh these factors before making a decision on whether to capitalize on Roblox or wait a little longer for developments.