Samsung is all geared up to recapture the smartphone market with the Galaxy S25 Ultra, a smartphone that will be the part of Galaxy S25 series. During the Galaxy Unpacked event, this device will set the foundation for the development of Galaxy AI and place Samsung in a strategic position in the market of mobile artificial intelligence.
Galaxy AI first emerged with the S24 series, and people got to know AI-focused smartphones. Recently in 2024, it was evident that AI was a key factor towards sales with more than 25% of the buyers choosing the Galaxy S24 for its AI features. Samsung now wants to expand its use of AI and become a market leader in mobile electronics with the Galaxy S25 Ultra.
The S25 Ultra will include facial recognition, an improved built-in voice assistant, new AI-powered on-device AI and cloud services. This includes things such as photo enhancement, generative media and interactive user experience. Updated Galaxy AI will also get a boost from the increasing adoption of AI-integrated smartphones which are no longer a novelty.
Samsung’s decision to develop the AI in the company’s Galaxy smartphones comes in the middle of the developments of rivals like Apple & Google. Currently, Apple is in the process of refining its Apple Intelligence while Google’s most recent phones in the Pixel series are already making use of AI in fairly solid ways. However, with Samsung’s dedication to innovativeness, it will not be straying far from making the future of AI in smartphones.
One of the unsolved questions that arise when analyzing AI technologies is how costly these advanced services are. Galaxy AI is now still open to everyone without any charges but Samsung terms suggest that it will start charging for some of the services in late 2025. If this is done, then the move could create a culture that sees subscription-based AI service as the order of the day across the industry.
The Galaxy S25 Ultra is how Samsung seeks to chart the next evolution of AI for phones. As the industry leader in technology and consumer goodwill, Samsung is well-positioned to redefine the future of mobile artificial intelligence and what can be accomplished through a smartphone.