Vivo and iQOO are pushing the limits of mid-range smartphones in 2025. With strong performance, gaming features, fast charging, and AI tools, both brands offer a blend of power and affordability. The iQOO 13 stands out for its impressive performance, making high-end features more accessible.
Vivo and its sub-brand iQOO are now leading the charge in delivering unparalleled performance in the mid-range smartphone market. These brands are not just competing; they are redefining what users can expect from smartphones without flagship price tags.
Vivo has long been recognized for its commitment to innovation and quality. With the introduction of iQOO, the focus sharpened on delivering high-octane performance, particularly catering to gamers and power users. Together, they are pushing the boundaries of what's possible in mid-range smartphones, blending speed, efficiency, and affordability.
iQOO's flagship, the iQOO 13, is a testament to the brand's dedication to performance. Equipped with the latest Snapdragon 8 Elite chipset, it achieves AnTuTu benchmark scores nearing 2.8 million, rivaling even the most premium devices on the market. This level of performance ensures seamless multitasking, rapid app launches, and an overall fluid user experience.
Thermal management is another area where iQOO excels. Even during extended gaming sessions or intensive tasks, the iQOO 13 maintains temperatures below 40°C, ensuring sustained performance without throttling.
iQOO's commitment to gamers is evident in models like the iQOO Neo 10R and Z10 Turbo Pro. These devices boast 144Hz AMOLED displays, providing ultra-smooth visuals that enhance the gaming experience. Coupled with up to 16GB of LPDDR5x RAM and advanced cooling systems, these smartphones are built to easily handle the most demanding games.
Features such as 4D game vibration, game frame interpolation, and customizable gaming modes ensure that players have a competitive edge. These enhancements, combined with high-touch sampling rates, make for responsive and immersive gameplay.
Vivo and iQOO consistently integrate top-tier components into their devices. Using Snapdragon 8s Gen 3 and MediaTek Dimensity 7300 series processors ensures users experience fast app launches and smooth multitasking. With 12GB of RAM and UFS 4.0/4.1 storage, these smartphones effortlessly handle data-intensive tasks.
The highlights are displays, featuring AMOLED panels with high refresh rates of 120-144Hz. Combined with good pixel density and brightness levels of up to 1050 nits, these will pour vibrance into your visual experience, while smooth transitions will allow you to play games or stream content.
With life so unpredictable, charging speeds mattered more to the outdoors types. iQOO sets immense battery capacities with a launch of up to 6400mAh and supports ultra-fast charging of 80W for the likes of Neo 10R and Z9s. This minimizes downtime, and users must quickly jump right back into whatever they are doing.
Thermal management is efficient. Even during high use, the devices remain cool and do not compromise performance due to overheating.
Vivo and iQOO are democratizing high performance by bringing premium features into mid-range devices. Water resistance, 4K video recording, Wi-Fi 6, and the latest version of Bluetooth are now available to the general audience. By this design, users should never have to sacrifice quality or features due to price.
On a good day, the iQOO Neo 10R could be described as a generous offer with its Snapdragon 8s Gen 3 processor, 12GB RAM, and 144Hz AMOLED display, and that is without mentioning that amazingly affordable price tag itself. Hence, such smartphones allow star performers to fight for the spotlight and a flagship.
Artificial intelligence has been growing in importance for deepening the user experience. iQOO uses Artificial Intelligence to enhance efficient note-taking practices with AI Notes to organize and manage user notes. The AI model is also used to optimize touch control, especially in gaming, to ensure responsive and accurate input.
These AI-driven features contribute to a smarter, more intuitive user experience, adapting to individual usage patterns and preferences.
Vivo and iQOO are setting new standards in the mid-range smartphone market by delivering devices that combine high performance, advanced features, and affordability. Their focus on speed, efficiency, and user-centric innovations ensures that consumers can access smartphones that meet their demanding needs without breaking the bank.
As the lines between mid-range and flagship phones continue to blur, Vivo and iQOO stand out as pioneers, pushing the boundaries of what's possible and redefining user expectations in the smartphone industry.