The RTX 5090 recently unveiled by NVIDIA has received a lot of attention, not only because of the technology behind it but also because of the $2,000 price that makes it the most expensive desktop graphics card in the market. During a question and answer segment at CES 2025, executive director Jensen Huang called for such a push by stating, “When someone would like to have the best, they just go for the best.”
Huang insists the RTX 5090 is not just a new addition to its graphics card line; it is a step forward in evolution. The new flagship is built on NVIDIA’s ground-breaking fourth-generation DLSS technology, which includes multi-frame generation and maxes out the performance of the previous models. He said that these features are impossible to implement without Artificial Intelligence and, thus, introduced the RTX 5090 as a future-oriented tool for gamers and creators.
Although the price of $ 2,000 crossed everyone’s mind, this is not the first time NVIDIA has left a rather reasonable price for other RTX 50-series cards. The RTX 5080 costs $1000 and is similarly priced to the RTX 4080 Super; the RTX 5070 Ti costs $750 which is $50 cheaper than the previous model, the RTX 5070 costs $550. This strategic pricing ensures that we continue to appeal to both the hobby category and the more general populace.
Key to the RTX 5090’s appeal is its exclusive DLSS 4 technology, which includes groundbreaking 4X frame generation. With this feature, only one out of every four frames is rendered by the GPU, dramatically improving efficiency and performance. NVIDIA claims the RTX 50-series delivers twice the performance of the previous generation, promising a transformative gaming and content creation experience.
Although Huang hinted at future expansions, including a potential RTX 5060, the RTX 5090’s launch on January 30 will be the ultimate test of whether it lives up to its lofty promises.