On paper, the iPhone 17e shapes up as a strong mid-range option. It delivers the A19 chip, MagSafe support and 256GB base storage at $599. Compromises include a 60Hz display and notch design, but pricing makes it attractive for upgraders.
The iPhone 17e expands its color lineup with a new Soft Pink finish, alongside Black and White. While not as bold as other iPhone 17 shades, it adds personality to the entry-level model and corrects last year’s limited two-color offering.
Apple refreshed the iPad Air but hasn’t announced a 12th-gen base iPad yet. Rumors point to an A18 chip upgrade that would enable Apple Intelligence support. With two event days remaining, a standard iPad refresh still appears likely, though it may play a secondary role to Mac announcements.
The iPhone 17e keeps the same starting price as its predecessor but doubles base storage to 256GB. It undercuts the iPhone 17 by $200 / £200 while offering the same A19 chip and MagSafe. However, it misses out on an ultra-wide camera, 120Hz ProMotion display and Center Stage front camera.
The iPhone 17e brings an A19 chip, improved MagSafe charging and 256GB base storage at $599, making it a strong mid-range option. It skips some premium features found on the iPhone 17, but delivers solid value. Are you upgrading, or sticking with your current phone?
Alongside the iPhone 17e and iPad Air M4, Apple introduced a vibrant Spring Collection of silicone cases, crossbody straps and Apple Watch bands. New shades include Bright Guava, Electric Lavender, Vanilla and Anchor Blue. Premium Hermès bands also get fresh colors, plus updates for Sport Band and Sport Loop models.
Apple’s “big week” is far from over. Still anticipated:
A19 base iPad refresh
M5 Pro / M5 Max MacBook Pro
M5 MacBook Air
Mac Studio update
Studio Display refresh
Potential iOS 26.3 rollout
More announcements are expected before the March 4 in-person Apple Experience concludes.
iPhone 17e
Priced at $599.
Powered by the new A19 chip.
Base storage doubled to 256GB.
Features Ceramic Shield 2 protection.
Available in Black, White and Soft Pink.
Now includes MagSafe support.
iPad Air
Available in 11-inch ($599) and 13-inch ($799) models.
Upgraded to the M4 chip.
Increased unified memory.
Adds Wi-Fi 7 support.
Positioned as a performance boost over the previous M3 version.
More announcements are expected as Apple continues its three-day rollout.
Apple is not hosting a traditional livestream keynote this time. Instead:
Announcements are being released via the official Apple Newsroom.
Product videos are being uploaded to Apple’s YouTube channel.
Media are attending a “Special Apple Experience” in New York, London and Shanghai for hands-on sessions.
For real-time updates, major tech publications are running live blogs covering every announcement as it drops.
Apple has kicked off one of its busiest spring product cycles in recent years, opting for a multi-day rollout instead of a single keynote. The announcements began on March 2 and will continue through March 4, blending press releases, product videos and exclusive in-person media briefings. CEO Tim Cook teased a “big week ahead,” and Apple delivered immediately with fresh updates across the iPhone and iPad lineup.
The spotlight is firmly on performance upgrades and value positioning. From a more powerful budget iPhone to a refreshed iPad Air with Apple’s latest silicon, the company appears focused on strengthening its mid-range ecosystem. More launches are expected before the week ends, including potential MacBook and desktop refreshes. Here’s everything you need to know about how to follow the event and what Apple has unveiled so far.