Digital Transformation

Moving to Retail-tech- The Digital Culture is now Crucial for the Retailer Community

Written By : Disha Ganguli

The digital culture is turning out to be a shelter hub for most business that carried out their operations traditionally or in ways that are physical. Retailers too are resorting to the powers of digitalization to ensure better returns on investment.

If seen amidst the COVID-19 situation, the picture of retailing and retailers is pretty murky and rickety. With every kind of business being adversely affected, retailers too were not ready for the tolls that pandemic would take, which made them suffer from heavy losses. In order to prevent the adversities from repeating themselves, the retailer community is rushing to build their online presence and adapting to a digital transition.

IBM enters into the picture

Several tech companies from all over the world are acknowledging the plight of the retailers and are extending their hands to help them by offering high-end technologies and the support of artificial intelligence and machine learning that are famously known to ease out logistical problems.

IBM too has entered into the picture to play a significant role by constantly doling out advanced cloud and AI solutions to retailers as they are strongly considering a shift to digitalization.

Braving the Challenges by Learning from the Past

Retailers are now heavily converting the traditional experiences into digital experiences. In order to be highly familiar with high-end technologies and online operations, retailers are now receiving help from popular tech players of the market like IBM who has teamed up with jewellery retailer Joyalukkas to work towards the establishments and implementation of a native cloud supported e-commerce platform.

IBM has also provided support to companies named Emareld and Best Sellers.

SM Blurb: Digitalization is now crucial for retailers to speed up their businesses. On acquisition of substantial help from tech experts, the retailing business has gained a new online dimension that is ironing out the creases.

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