Identify root issues fast—check billing, policy compliance, and account status.
Apply targeted solutions—resolve disapprovals, fix tracking, and lift suspensions.
Test and optimize—ensure campaign delivery with timely testing and monitoring.
When Google Ads malfunction, it can bring your marketing efforts to a grinding halt. Fortunately, most issues have straightforward and effective solutions. This article will address common challenges, including account suspensions, payment errors, and underperforming ads, providing step-by-step guidance to resolve these problems and get your campaigns back on track.
A payment problem is perhaps the most common reason for advertising to stop running right away. Google will halt your advertising if your billing setup doesn't work or your credit card has expired.
Fix:
Check your payment method in the Billing & Payments section. Right away, update or replace cards that have expired.
If your bank detected the transaction, call them to permit them to charge you again.
Google is quite tight about its ad rules, and even little mistakes like using a trademark, making false claims, or using information that isn't authorized might have your ad disapproved right away.
Fix:
Look at the reasons why your ads were not approved in your Ads dashboard.
Take out or change any language, graphics, or destination URLs that are causing problems.
If your ad is wrongly marked, send in an appeal after you fix it.
If your campaign seems like it's live but isn't working, it might be because you're not bidding enough, you don't have enough money, your quality score is too low, or your targeting is too limited.
Fix:
To make the auction more competitive, raise your bids or budget.
To boost your Quality Score, make sure your keywords and ad language are relevant and have a high click-through rate.
Add new audience segments or expand your targeting options to reach more people.
Also read: Third UPI Outage in a Month; NPCI Fails to Fix 'Technical Issues'
Your whole account might be suspended if Google finds major problems, including breaking the rules over and over or acting suspiciously. This stops all advertisements.
How to fix:
To find out why someone was suspended, go to Policy Overview.
Fix problems, such as getting rid of repeated disapprovals or changing payment information.
It could look like your ads aren't working when they are if you don't keep good records. Problems like broken tags, pixels that are missing pixels, and URLs that don't match up happen a lot.
Fix:
Check that the Google Tag is correctly set up on all the right sites, including thank-you or confirmation pages.
Use the Tag Assistant or Analytics debug tools to make sure signals are being sent.
Budget problems, changes in how accounts are paid, or mistakes made by hand can all cause campaigns to stop unexpectedly.
Fix:
Keep an eye on your daily spending and change your budgets so you don't run out in the middle of the day.
Set up notifications to let you know when your budget is about to run out or when there are problems with your bills.
Sometimes advertisements run, but the performance indicators, like CTR, conversions, or ROI, aren't very good.
Fix:
Test different versions of your ads (A/B test headlines, CTAs, and descriptions).
Automatically make your advertising more relevant by using responsive search ads.
Use strong keywords and negative keywords to make your targeting more precise.
People hate it when their Google Ads don't work, but you can fix it quickly if you take your time. Check your billing and payment information, then look for policy violations or account suspensions.
Check bids, money, and targeting to make sure the campaign is a success. Keep an eye on performance; broken tags could mask it. Finally, always A/B test your ads and landing pages to get better results.
Start your campaigns over, make these changes, and watch your Google Ads get smarter!
Also read: How to Speed Up an Android Phone: Proven Tricks That Actually Work