Swiss shoppers can now pay for everyday groceries using stablecoins and other cryptocurrencies, thanks to a new partnership between SPAR, Binance Pay, and DFX.swiss.
Through this collaboration with Binance Pay, the secure and seamless crypto payment solution from Binance, and the Swiss fintech DFX.swiss, customers can now pay with cryptocurrency at over 100 SPAR stores across Switzerland. This marks the first nationwide rollout of a crypto payment system in Swiss grocery retail. The rollout is already scaling across the SPAR network, with over 300 locations set to support crypto payments in the coming months.
The integration allows customers to pay instantly with over 100 supported cryptocurrencies, including popular euro- and dollar-backed stablecoins, with no gas fees, directly through the Binance Pay app. Payments are settled in Swiss Francs (CHF) or any other currency via DFX.swiss integration.
André Scherrer, Managing Director SPAR Switzerland: ”Smart wallet payment solutions such as those offered by DFX in combination with Binance Pay will be the future: customers are increasingly asking for them, and merchants save around two-thirds of commission fees compared to card payments.”
This initiative comes amid growing global demand for stablecoins and digital payment solutions. Switzerland, long recognized as a global crypto hub, is now taking a major step forward in expanding everyday, real-life crypto adoption beyond institutional finance and into the consumer retail space; making it easier than ever for Swiss residents and international visitors alike to use digital assets in daily life.
Jonas Juenger, Regional Director for Binance: “As crypto payment adoption continues to grow, we’re proud to see our technology support such a trusted and widespread retail brand like SPAR. This collaboration shows how crypto is becoming part of everyday life - including grocery shopping in supermarkets - and highlights the powerful synergy between traditional retail and digital payment solutions, offering an enriched shopping experience. It’s proof that crypto isn’t just for traders or institutions, it’s for everyone.”
At the checkout, shoppers can complete the transaction just by scanning DFX Swiss’s “OpenCryptoQR” using the Binance Pay app. The payment is processed instantly in the chosen cryptocurrency, including euro- and dollar-backed stablecoins. DFX.swiss then facilitates the conversion to CHF or any other fiat currency, ensuring SPAR receives the full payment in fiat.
Cyrill Thommen, founder of DFX.swiss: “We believe crypto payments should feel as natural as any other form of payment, and this partnership makes that vision real. Our mission is to connect the world of digital assets with everyday transactions, and we’re proud to power one of Switzerland’s most established retail networks in this transformation.”
With this integration, grocery shopping becomes one of the most accessible real-world use cases for crypto payments in Switzerland to date. SPAR’s diverse customer base can now take advantage of a frictionless crypto payment experience, all while retailers continue to operate with the same financial infrastructure they know.
Cyrill Thommen, founder of DFX.swiss: “We believe crypto payments should feel as natural as any other form of payment, and this partnership makes that vision real. Our mission is to connect the world of digital assets with everyday transactions, and we’re proud to power one of Switzerland’s most established retail networks in this transformation.”