KuCoin, a global leading cryptocurrency exchange, announced the official launch of its “Anti-Phishing Month” campaign. The initiative integrates user education, positive incentives, and technical defenses to build a platform-level proactive security framework and enhance user awareness in identifying and preventing phishing scams.
In recent years, phishing attacks have surged, particularly targeting fintech platforms. According to the Anti-Phishing Working Group (APWG), global phishing incidents surpassed 1 million in Q1 2025, with payment and financial platforms accounting for over 30% of the attacks. SMS and email phishing are the most common vectors, with victims primarily located in Europe, Asia, and Australia.
In response to the increasingly complex cyber threat landscape, KuCoin continues to uphold its core philosophy of “Security as a Service”, positioning user asset protection as a cornerstone of sustainable platform development. Alongside robust multi-layered technical defenses, KuCoin also places great emphasis on user education as a strategic pillar.
The “Anti-Phishing Month” marks KuCoin’s first campaign to combine security awareness with a reward-based engagement model, encouraging all users to participate in a self-driven learning cycle of "Learn + Quiz + Defend". Participants can earn rewards by completing educational modules, passing quizzes, and enabling anti-phishing codes making it easier to acquire essential anti-scam skills.
In addition to this special campaign, KuCoin has also implemented long-term risk control mechanisms to protect users at all times:
Intelligent Risk Control System: KuCoin deploys an industry-leading phishing detection engine that monitors and blocks abnormal login behaviors and unauthorized withdrawals in real time, intercepting over 5,000 high-risk access attempts daily.
End-to-End Security Alerts: Key account activities such as login, withdrawals, and API bindings are safeguarded by multi-factor authentication (MFA) and real-time risk alerts to ensure users are fully informed before any operation.
Ongoing Security Education: KuCoin regularly releases security tips and phishing case studies, with a dedicated “Security Academy” embedded in the KuCoin website and mobile app to help users strengthen their scam detection abilities.
BC Wong, CEO of KuCoin stated, “Security should not only be the responsibility of the platform, it should be an ability every user possesses. Through Anti-Phishing Month, we aim to merge technology and education to create a crypto ecosystem where every user is equipped to protect themselves. At KuCoin, we believe true security is a shared responsibility: while we continue to provide robust safeguards, every user can also strengthen their own protection through continuous self-learning.”
Moving forward, KuCoin will continue to advance its integrated ‘Education + Defense’ security strategy, providing global users with a safer, more transparent, and trustworthy trading experience.