Memecoins like Dogecoin and BONK are moving from internet jokes to serious corporate treasury assets.
New accounting rules make holding cryptocurrencies easier for companies.
Crypto payments and treasuries are boosting brand engagement and liquidity options.
Memecoins were once seen as internet jokes with little real-world value. They are starting to influence how companies manage their money, store value, and even market themselves. Big business decisions in recent months show that finance leaders now have to decide whether to stay away from memecoins, accept them as payments, or actively keep them as part of company assets.
One clear example came this year when Nasdaq-listed company Bit Origin started building a Dogecoin treasury. In August 2025, it issued 20 million Class A shares in exchange for 30 million DOGE. By August 11, the company held about 70.5 million DOGE. This was not a side project. The company publicly described it as building a Dogecoin corporate treasury.
Another major move happened with Safety Shot, a health drink company. On August 11, 2025, it agreed to buy $25 million worth of BONK tokens and part of the revenue from BONK.fun, a memecoin-based game. The deal involved issuing $35 million in preferred stock, with a plan to put about 90% of related revenue back into a BONK treasury. The announcement caused strong reactions in both the company’s stock and BONK’s price, showing how connected corporate value and memecoin news can be.
Memecoins are also being used directly in payments. Tesla still allows Dogecoin payments for some merchandise. AMC Theatres accepts Dogecoin for tickets and concessions via BitPay. GameStop gift cards can be bought with Dogecoin, also through BitPay. This means companies can take memecoins as payments and quickly convert them to regular money if they want.
Liquidity and brand value: Memecoins trade 24/7 on big exchanges and often have very active communities. For companies targeting younger or internet-savvy customers, using or holding memecoins can strengthen brand connection. It’s about money, attention, and loyalty.
Easier accounting rules: In the United States, accounting rules for crypto assets have recently changed. The Financial Accounting Standards Board (FASB) now requires companies to record cryptocurrencies at fair value, meaning their current market price.
Gains or losses are reported in profit and loss statements, making it simpler to include crypto in financial reports. This rule applies to memecoins too, removing a big reason companies avoided them in the past.
Market maturity: Crypto markets in 2025 are more developed. Bitcoin and Ethereum are already held by large companies. Custody services, payment gateways, and risk management tools are widely available. This makes it easier for treasury teams to handle other coins, including memecoins, using professional-grade systems.
Clear policies: Instead of deciding whether to use crypto at all, treasury teams now focus on how much to allocate. Policies often group cryptocurrencies into categories, such as “major assets” (BTC, ETH) and “high-risk assets” (memecoins). Limits are set for each group.
Real-time conversion: When companies accept Dogecoin or BONK, they can choose to keep the coins or automatically change them into regular currency. Tools like BitPay allow same-day conversion, which helps control the risk of price swings.
Continuous accounting: With fair value accounting, the value of memecoin holdings is checked regularly, and changes are reported in financial statements. This means finance teams must track prices daily, similar to how they monitor foreign currencies.
Reputation management: Holding a memecoin is not just a financial decision. It can also affect public image. Memecoins are tied to internet culture, which can change quickly. Announcements about memecoin deals can cause big moves in both token prices and company stock, so communication has to be handled carefully.
Tech upgrades: Treasury teams need tools to track crypto wallets, not just bank accounts. They must monitor transactions, calculate profits and losses, and keep detailed records for audits.
Also Read - Top Memecoins With 10,000x Potential Like Pepe Coin
Special campaigns: Some brands create small memecoin treasuries for a limited time around product launches or events. They make the wallet public to show transparency and then convert the coins to regular money after the event.
Payments with auto-settlement: Companies can accept memecoins for products or gift cards but automatically turn them into regular money within minutes. This allows them to offer more payment options without holding volatile assets for long.
Mixed asset reserves: Some businesses keep both Bitcoin and memecoin. Bitcoin acts as a long-term reserve, while the memecoin helps with customer engagement and marketing.
Managing the Risks
Volatility: Memecoin prices can change rapidly. Companies need rules for how much they can hold, when to sell, and which exchanges they can use.
Custody and security: Safe storage is essential. Many companies use professional custodians with cold storage (offline wallets) and multi-approval systems to protect assets.
Regulation: Whether a memecoin is treated as a security depends on the law. Legal teams must check each token before the company buys it or accepts it as payment.
Market perception: Large purchases or public promotions can lead to accusations of trying to influence the market. This is why many companies separate marketing and treasury decisions.
More companies are expected to make deals that combine equity and memecoin holdings. Some will create “crypto treasuries” using a mix of coins. Others may use memecoins to connect with online communities and attract attention.
The new accounting rules will apply to many businesses for the first time in 2025–26. This will likely lead to better public reporting and more transparent risk controls for memecoin holdings.
Also Read - How Memecoin Communities are Changing the Crypto Market?
Make a policy: Decide which coins are allowed, how much can be held, when to convert, and how to handle price drops.
Start small: Try accepting Dogecoin through a payment processor that converts to regular money instantly.
Plan for price swings: Use risk models to see how changes in memecoin value would affect profits.
Use strong custody controls: Limit access to wallets, require multiple approvals, and keep records for audits.
Coordinate communication: Treat memecoin announcements like major market events and plan messages carefully.
Memecoins will not replace core company assets such as cash, bonds, or major cryptocurrencies. But they are starting to play a role in how companies manage extra funds, attract customers, and experiment with new technologies. Corporate treasury management is no longer just about protecting value. It’s also about connecting with the culture of the digital age.
Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp
_____________
Disclaimer: Analytics Insight does not provide financial advice or guidance on cryptocurrencies and stocks. Also note that the cryptocurrencies mentioned/listed on the website could potentially be scams, i.e. designed to induce you to invest financial resources that may be lost forever and not be recoverable once investments are made. This article is provided for informational purposes and does not constitute investment advice. You are responsible for conducting your own research (DYOR) before making any investments. Read more about the financial risks involved here.